Ashish Prasad,
- Post Graduate Teacher DAV College of Education, Ranchi Jharkhand India
Abstract
The purpose of this research is to look into the Corporate Social Responsibility (CSR) activities undertaken by Tata and Jindal Group to help handicraft artists. Handicrafts are an essential element of India’s cultural history and a source of income for many rural populations. However, the industry has several obstacles, including a lack of market access, poor pay, and training opportunities. Two of India’s major corporate houses, Jindal and Tata Group, have launched CSR’s projects to assist the growth of handicraft workers. The purpose of this research is to examine the impact of these activities and their efficacy in solving the sector’s difficulties. To collect secondary and primary data, CSR coordinators from the Tata and Jindal Groups, and important participants in the handicraft industry. The collection of secondary data will come from a range of sources, including case studies, news articles, and annual reports. The collected data will be analysed using a combination of qualitative approaches, such as content analysis The outcomes of the study will provide insight into Tata and Jindal Group’s CSR activities aimed at uplifting handicraft workers. The research will also contribute to the corpus of information concerning CSR and its impact on rural communities. The study’s results will assist policymakers, researchers, and practitioners in developing long-term growth plans for the manufacturing industry. Overall, the purpose of this research is to assist handicraft artists in creating a more equitable and sustainable future, while also emphasising the importance of CSR in stimulating the expansion of the handicraft industry.
Keywords: GSDP (Gross State Domestic Product), economic scenario, corporate social responsibility, deficient in demand, recovery in sales, social welfare
References
- Chatterjee J. The Historicity of the Jharkhand Movement: A Quest for Identity. Humanities And Social Sciences. 2002;9(2):113-32.
- Das S, Das S. CSR and Corporate India: A Study on Public and Private Sector Divide. International Journal for Research in Applied Science and Engineering Technology. 2021;9(12):395-402.
- Bergman MM, Bergman Z, Teschemacher Y, Arora B, Jyoti D, Sengupta R. Corporate responsibility in India: Academic perspectives on the Companies Act 2013. Sustainability. 2019 Oct 25;11(21):5939.
- Mehta N. The Indian Companies Act 2013-a Boon or a Bane to the Sustainable Development. 2023 Feb 22.
- Tapar AV, Bhattacharjee S, Kumar J. Jindal panther: the creation of a brand. Emerald Emerging Markets Case Studies. 2021 Jul 6;11(2):1-21.
- Panda M. CSR-Around the Western part of ODISHA by various Industries. International Journal in Management & Social Science. 2017;5(1):119-28.
- Shroff SJ. A Study on Corporate Social Reporting of Market Leaders. EPRA International Journal of Economic and Business Review. 2017 Aug 1;5(8).
- Jindal D, Jain I. Role of companies in environmental management through corporate social responsibility and sustainability policy. In Green Chemistry in Environmental Sustainability and Chemical Education: Proceedings of ICGC 2016, New Delhi 2018 (pp. 23-41). Springer Singapore.
- Sen SC. The Mystical Philosophy of The Upanishads. Genesis Publishing Pvt Ltd; 2008.
- Kumari G, Ratnesh M, Eguruze ES. Role of CSR in supporting tribal handicrafts of Jharkhand. Journal of Critical Reviews. 2020;7(4):57-61.
- Sattar S. Handloom and Handicraft in India: Clusters and specializations. In Creative Industries in India 2022 Oct 28 (pp. 281-302). Routledge India.
- Kumar MS, Pandian PS, Nagarajan NR. A study on social insurance schemes in India with special reference to Pradhan Mantri Suraksha Bima Yojana scheme. ICTACT Journal on Management Studies. 2020;6(2):1233-7.
- Thakur RR, Shah T, Jessica VM. Are Microinsurance Benefits Reaching the Poorest? Investigating the Ground Reality in Pradhan Mantri Jeevan Jyoti Bima Yojana. Journal of Poverty. 2024 Aug 22:1-2.
Volume | |
Received | July 20, 2024 |
Accepted | August 31, 2024 |
Published | September 5, 2024 |