Rethinking Consumer Preferences for Broiler Meat: Addressing Public Concerns for Sustainable Development

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Notice

nThis is an unedited manuscript accepted for publication and provided as an Article in Press for early access at the author’s request. The article will undergo copyediting, typesetting, and galley proof review before final publication. Please be aware that errors may be identified during production that could affect the content. All legal disclaimers of the journal apply.n

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Year : 2025 [if 2224 equals=””]27/08/2025 at 2:08 PM[/if 2224] | [if 1553 equals=””] Volume : 15 [else] Volume : 15[/if 1553] | [if 424 equals=”Regular Issue”]Issue : [/if 424][if 424 equals=”Special Issue”]Special Issue[/if 424] [if 424 equals=”Conference”][/if 424] 03 | Page :

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    Md. Emran Hossain, Shilpi Islam,

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  1. Professor, Professor, Department of Animal Science and Nutrition, Chattogram Veterinary and Animal Sciences University, Khulshi, Department of Animal Science and Nutrition, Gazipur Agricultural University, Salna, Chattogram, Gazipur, Bangladesh, Bangladesh

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Abstract

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nBroiler meat is a crucial component of global protein consumption, yet its acceptance is often hindered by concerns related to health, animal welfare, environmental sustainability, and consumer perception. This study examines the factors influencing consumer preferences for broiler meat and explores strategies to address public concerns while promoting sustainable development. Misinformation regarding antibiotic residues, growth promoters, and broiler welfare has contributed to negative consumer sentiment, leading to a preference for alternative protein sources. Additionally, environmental concerns surrounding intensive poultry farming, including its carbon footprint and resource utilization, further challenge its acceptance. Socioeconomic factors, cultural preferences, and regulatory inconsistencies also influence consumer attitudes, shaping purchasing decisions and market demand. Addressing these concerns requires a multi-dimensional approach, incorporating improved farming practices, transparent communication, and policy interventions. Enhancing meat quality, ensuring compliance with animal welfare standards, and promoting sustainable feed alternatives are pivotal in reshaping public perception. Furthermore, consumer education and labeling transparency play critical roles in mitigating misconceptions. By adopting an integrated strategy that aligns consumer expectations with sustainable production models, the poultry industry can enhance the acceptance of broiler meat while contributing to food security and environmental stewardship. This study provides insights into overcoming barriers to broiler meat consumption and fostering a more sustainable poultry sector.nn

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Keywords: Antibiotic residues, broiler meat, consumer perception, meat quality, public concerns, sustainability, welfare standards

n[if 424 equals=”Regular Issue”][This article belongs to Research and Reviews: A Journal of Health Professions ]

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[/if 424][if 424 equals=”Special Issue”][This article belongs to Special Issue under section in Research and Reviews: A Journal of Health Professions (rrjohp)][/if 424][if 424 equals=”Conference”]This article belongs to Conference [/if 424]

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How to cite this article:
nMd. Emran Hossain, Shilpi Islam. [if 2584 equals=”][226 wpautop=0 striphtml=1][else]Rethinking Consumer Preferences for Broiler Meat: Addressing Public Concerns for Sustainable Development[/if 2584]. Research and Reviews: A Journal of Health Professions. 27/08/2025; 15(03):-.

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nMd. Emran Hossain, Shilpi Islam. [if 2584 equals=”][226 striphtml=1][else]Rethinking Consumer Preferences for Broiler Meat: Addressing Public Concerns for Sustainable Development[/if 2584]. Research and Reviews: A Journal of Health Professions. 27/08/2025; 15(03):-. Available from: https://journals.stmjournals.com/rrjohp/article=27/08/2025/view=0

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Volume 15
[if 424 equals=”Regular Issue”]Issue[/if 424][if 424 equals=”Special Issue”]Special Issue[/if 424] [if 424 equals=”Conference”][/if 424] 03
Received 12/04/2025
Accepted 23/08/2025
Published 27/08/2025
Retracted
Publication Time 137 Days

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