Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns

Year : 2026 | Volume : 03 | Issue : 02 | Page : 1 11
    By

    Suraj Sen,

  • Anit Jha,

  • Rajeev Ratan,

  • Deepak,

  • Nitesh Kumar,

  • Azad,

  1. Principal, Dept. of Pharmacy, Harishchandra Pharmacy College, Jaunpur , U.P., India
  2. Academic Head, Dept. of Pharmacy, Harishchandra Pharmacy College, Jaunpur , U.P., India
  3. Assistant Professor, Dept. of Pharmacy, Harishchandra Pharmacy College, Jaunpur , U.P., India
  4. Scholar, Dept. of Pharmacy, Harishchandra Pharmacy College, Jaunpur , U.P., India
  5. Scholar, Dept. of Pharmacy, Harishchandra Pharmacy College, Jaunpur , U.P., India
  6. Scholar, Dept. of Pharmacy, Harishchandra Pharmacy College, Jaunpur , U.P., India

Abstract

The global escalation of antimicrobial resistance (AMR) has emerged as a critical public health crisis, undermining decades of therapeutic advancements. While inappropriate prescribing and misuse of antibiotics are widely acknowledged contributors, the role of pharmaceutical promotion practices remains underexplored in influencing prescribing behaviors and downstream pharmacovigilance systems. This review critically examines how antibiotic promotion strategies – ranging from direct physician engagement to digital marketing – affect adverse drug reaction (ADR) reporting and resistance surveillance patterns. The article integrates insights from pharmacovigilance frameworks, antimicrobial stewardship programs, and healthcare marketing ethics to evaluate the multidimensional impact of promotional activities. Evidence suggests that aggressive marketing may skew prescription trends toward newer, broad-spectrum antibiotics, potentially leading to underreporting of ADRs and delayed resistance detection. Furthermore, promotional bias may influence clinicians’ perception of drug safety, thereby affecting spontaneous reporting systems. This review also highlights systemic gaps in pharmacovigilance reporting, particularly in low- and middle-income countries, where regulatory oversight is limited and promotional influence is often stronger. Mechanistic pathways linking promotion practices to resistance reporting distortions are discussed, including cognitive bias, selective information dissemination, and economic incentives. The study concludes by emphasizing the need for stricter regulatory frameworks, enhanced transparency in pharmaceutical marketing, and integration of pharmacovigilance with antimicrobial stewardship initiatives. Strengthening these systems is essential to ensure rational antibiotic use and accurate resistance monitoring, ultimately safeguarding global health.

Keywords: Antibiotic promotion, pharmacovigilance, antimicrobial resistance, adverse drug reaction reporting, pharmaceutical marketing, antimicrobial stewardship, drug safety surveillance

[This article belongs to International Journal of Antibiotics ]

How to cite this article:
Suraj Sen, Anit Jha, Rajeev Ratan, Deepak, Nitesh Kumar, Azad. Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns. International Journal of Antibiotics. 2026; 03(02):1-11.
How to cite this URL:
Suraj Sen, Anit Jha, Rajeev Ratan, Deepak, Nitesh Kumar, Azad. Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns. International Journal of Antibiotics. 2026; 03(02):1-11. Available from: https://journals.stmjournals.com/ijab/article=2026/view=244443


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Regular Issue Subscription Review Article
Volume 03
Issue 02
Received 04/05/2026
Accepted 07/05/2026
Published 20/05/2026
Publication Time 16 Days
9

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