TELEVISION MEDIA AND ROUTINE LIFE OF RURAL SOCIETY IN PUNJAB: A SOCIOLOGICAL INSIGHT

Year : 2026 | Volume : 03 | 02 | Page :
    By

    Dr Mani Inderpal Singh,

  1. Assistant Professor, Department of Sociology, University College Miranpur ,Patiala, Punjab, India

Abstract

The present study deals with the interface of the modern technologies especially the information and communication technologies that have greatly influenced the societies especially the rural society in Punjab. In this, we have delved deeper to understand the idea that how television has influenced the daily routine life of the rural people in Punjab and how under the influence of the content shown over the screen leads them to draw their perspective towards the situations occurring in the outer world. Television has changed its placement from public sphere such as the common space in the houses to become the device of the private sphere such as bedroom. As, at the starting it has impacted the societies by bringing the people together in the verandas of the rural households (common place at the entrance of the houses) to the private and personal areas i.e. the bedrooms, kitchens etc. Also, in this study an attempt has been made to understand the impact the society, through various factors, has to determine the content of the television. As majority studies consider the technology as determinant to build the opinion of the people, however the concept of reverse of technological determinism is being used to understand the factors determining the content formation for the media. It is the people and their respective culture that determine the content of any media. As an outcome of our research we have negated the idea that technology is neutral, as the modern media technologies are so devised that give the audience the prescribed options out of which they have to select the genres as per the given options.

Keywords: Television, Rural Society, Isolation, public sphere, content of television

How to cite this article:
Dr Mani Inderpal Singh. TELEVISION MEDIA AND ROUTINE LIFE OF RURAL SOCIETY IN PUNJAB: A SOCIOLOGICAL INSIGHT. Recent Trends in Social Studies. 2026; 03(02):-.
How to cite this URL:
Dr Mani Inderpal Singh. TELEVISION MEDIA AND ROUTINE LIFE OF RURAL SOCIETY IN PUNJAB: A SOCIOLOGICAL INSIGHT. Recent Trends in Social Studies. 2026; 03(02):-. Available from: https://journals.stmjournals.com/rtss/article=2026/view=249327


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Ahead of Print Subscription Original Research
Volume 03
02
Received 17/06/2026
Accepted 01/07/2026
Published 08/07/2026
Publication Time 21 Days
5

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