Big Data, Big Impact: The Role of Analytics in Modern Business

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This is an unedited manuscript accepted for publication and provided as an Article in Press for early access at the author’s request. The article will undergo copyediting, typesetting, and galley proof review before final publication. Please be aware that errors may be identified during production that could affect the content. All legal disclaimers of the journal apply.

Year : 2025 | Volume : 12 | Issue : 02 | Page : –
    By

    V. Basil Hans,

  1. Research Professor, Research Professor, Department of Management & Commerce, Srinivas University, Mangaluru, Karnataka, India

Abstract

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In modern business, “Big Data” signifies the vast amount of data collected from various sources, and “Big Data Analytics” refers to the process of analyzing this data to extract valuable insights, enabling companies to make data-driven decisions, optimize operations, better understand customers, and ultimately gain a competitive edge by identifying trends, patterns, and opportunities that might otherwise be missed. This paper analyzes large datasets, by which businesses can gain deeper customer insights, predict market trends, and make informed strategic decisions across various aspects like product development, marketing, and pricing strategies. It identifies bottlenecks and inefficiencies in business processes through data analysis enables companies to streamline operations, reduce costs, and optimize resource allocation. The overall objective of big data analytics is to discover experimental growth, patterns otherwise hid, applying analytic algorithms to the large datasets stored in software clusters. Some possible analysis outcomes are trends, insights, and analytics. Future data analytics endeavors are believed to be improved by the integration of various methodologies, possibly from apparently unrelated scientific domains. In conclusion, the big data and analytics nexus is to offer a plethora of uncharted business and technical possibilities like data monetization. However, there are still challenges to be solved, and computer and information science stand poised to trigger a strategic and tight cross- fertilization. In conclusion, the paper the paper looks at Big Data Analytics as a powerful tool for modern businesses, enabling data-driven decision making, improved customer experiences, operational efficiency, and overall competitive advantage by extracting valuable insights from vast datasets.

Keywords: Big Data, vast datasets, plummeting costs, analytics in business, decision- making

[This article belongs to Journal of Advanced Database Management & Systems ]

How to cite this article:
V. Basil Hans. Big Data, Big Impact: The Role of Analytics in Modern Business. Journal of Advanced Database Management & Systems. 2025; 12(02):-.
How to cite this URL:
V. Basil Hans. Big Data, Big Impact: The Role of Analytics in Modern Business. Journal of Advanced Database Management & Systems. 2025; 12(02):-. Available from: https://journals.stmjournals.com/joadms/article=2025/view=0



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Regular Issue Subscription Review Article
Volume 12
Issue 02
Received 31/01/2025
Accepted 27/03/2025
Published 19/04/2025
Publication Time 78 Days
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