Harnessing the Power of Big Data for Personalized Marketing

Year : 2025 | Volume : 15 | Issue : 01 | Page : 19 22
    By

    Veeva Trivedi,

  1. Student, Computer Applications, Georgian National University Seu, Tbilisi, Georgia

Abstract

In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, recommendation engines like those used by e-commerce giants analyze user data in real time to suggest products that align with their interests, boosting engagement and sales. Moreover, big data allows marketers to segment audiences more effectively, creating targeted campaigns that cater to specific demographics, geographies, or even individual preferences. The benefits of harnessing big data are manifold. Businesses experience a higher return on Investment (ROI) as personalization boosts customer satisfaction and loyalty. Additionally, predictive analytics, a key component of big data, enables companies to anticipate trends and customer needs, providing a competitive edge. However, the effective use of big data also demands robust data management practices and stringent privacy measures to ensure compliance with regulations and maintain consumer trust. By integrating big data into their marketing strategies, companies can deliver not just products but experiences that are uniquely tailored to their customers, transforming one-size-fits-all approaches into dynamic, data-driven solutions that foster long-term relationships.

Keywords: Big data, personalized marketing, consumer behavior, data analytics, targeted campaigns, recommendation engines, customer engagement, ROI (Return on Investment)

[This article belongs to Current Trends in Information Technology ]

How to cite this article:
Veeva Trivedi. Harnessing the Power of Big Data for Personalized Marketing. Current Trends in Information Technology. 2025; 15(01):19-22.
How to cite this URL:
Veeva Trivedi. Harnessing the Power of Big Data for Personalized Marketing. Current Trends in Information Technology. 2025; 15(01):19-22. Available from: https://journals.stmjournals.com/ctit/article=2025/view=192930


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Regular Issue Subscription Review Article
Volume 15
Issue 01
Received 20/12/2024
Accepted 04/01/2025
Published 08/01/2025
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