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Sojia Sebastian,
Siju John,
- Research Scholar, Department of Commerce, Lincoln University College, Jalan Lembah Sireh, Kota Bharu, Kelantan, Malaysia
- Assistant Professor, Department of Computer Science and Engineering, Amal Jyothi College of Engineering, Kanjirappally, Kerala, India
Abstract
This study examines the interaction between cryptographic advancements, secure streaming services, and impulsive buying behaviour within the digital film industry. It explores how improvements in data encryption and decryption enhance the security of streaming platforms, impacting consumer purchasing choices. As streaming services grow in popularity, secure environments play a crucial role in fostering trust, which may encourage impulsive buying by providing consumers with a sense of safety and ease of access. The study also investigates the broader implications of these cryptographic technologies on the adaptation and distribution of films, highlighting how secure channels support content creators in reaching a wider audience without risking intellectual property. Utilizing a mixed-methods approach, this research combines quantitative data analysis with qualitative case study insights to provide a well-rounded perspective on consumer behaviour. Findings reveal a significant correlation between secure streaming environments and an increase in impulsive buying behaviour, largely driven by heightened consumer trust and the convenience offered by secure platforms. These results offer valuable insights for streaming service providers seeking to balance security with user experience to influence buying trends effectively.
Keywords: Cryptographic advancements, secure streaming services, impulsive buying behaviour, digital film industry, data encryption, consumer trust, film adaptation, digital distribution
[This article belongs to Journal Of Network security (jons)]
Sojia Sebastian, Siju John. Secure Streaming Services and Consumer Behaviour: Cryptographic Innovations and Impulsive Buying in the Digital Film Industry. Journal Of Network security. 2025; 13(01):28-36.
Sojia Sebastian, Siju John. Secure Streaming Services and Consumer Behaviour: Cryptographic Innovations and Impulsive Buying in the Digital Film Industry. Journal Of Network security. 2025; 13(01):28-36. Available from: https://journals.stmjournals.com/jons/article=2025/view=196973
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Journal Of Network security
| Volume | 13 |
| Issue | 01 |
| Received | 31/08/2024 |
| Accepted | 13/01/2025 |
| Published | 04/02/2025 |