Year : 2024 | Volume : | : | Page : –

Narendra Kumar

  1. Librarian B.R. Nahata College of Pharmacy Mandsaur (M. P.) India


The library and information services sector is new in our country. This article discusses and highlights the need for school libraries to take a business approach to increasing funding and using new information to provide better information to those who use it. The focus is on business concepts and their various activities and how these activities can be carried out for the operation of libraries and the materials and methods service in academic libraries. The issue of using marketing strategies for libraries and information services is also discussed. Provide more information about the job. Looking at UGC; if the state government cuts funding, it is advisable to support library work and information services in school libraries. Participate in the process of creating services and products. It has been determined that library business policies must be carefully planned, developed, implemented and regularly reviewed and reviewed.

Keywords: Marketing, Services, UGC, IT, information services, information industry

How to cite this article: Narendra Kumar. MARKETING OF LIBRARY AND INFORMATION SERVICES. Journal of Advancements in Library Sciences. 2024; ():-.
How to cite this URL: Narendra Kumar. MARKETING OF LIBRARY AND INFORMATION SERVICES. Journal of Advancements in Library Sciences. 2024; ():-. Available from:


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Ahead of Print Subscription Review Article
Received March 11, 2024
Accepted March 23, 2024
Published May 7, 2024