Assessment of Factors Affecting Telebirr (Mobile Money) Project Implementation in the Case of Ethio Telecom Sector

Year : 2025 | Volume : 03 | Issue : 02 | Page : 13 19
    By

    Memar Belete Asires,

  • Arvinder Singh Chawla,

  1. PhD Student, Department of Management, Guru Kashi University, Talwandi, Sabo (Bhatinda), Punjab, India
  2. Professor, Department of Management, Guru Kashi University, Talwandi, Sabo (Bhatinda), Punjab, India

Abstract

Background: Mobile money services facilitate financial transactions through mobile devices, reducing dependence on physical cash and promoting financial inclusion. The Telebirr Mobile Money project by Ethio Telecom is a key initiative in this domain.

Objective: This study aims to examine the factors influencing the successful implementation of the Telebirr Mobile Money project within Ethio Telecom.

Methods: A census survey was conducted among 75 project team employees at the Lebu and Ayertena branch offices. Data were collected via a 5-point Likert scale questionnaire and supplemented with interviews of the project manager. Descriptive statistical analysis, including frequencies, percentages, means, and standard deviations, was performed using SPSS software.

Findings: Among the factors assessed, Financial Regulation, Technology, and Compatibility, “Technology Feedback” scored the highest mean value (m=3.77), indicating that the platform is well-designed to respond to user behavior and environmental conditions. However, issues were identified related to the flexibility of API integration with third-party systems.

Contribution: This study provides empirical insights into the critical technological and regulatory factors affecting mobile money project implementation in Ethiopia, highlighting the importance of adaptive platform design.

Recommendation: To enhance system interoperability, it is recommended that Telebirr improves its API development to support greater flexibility for integration with third-party applications.

Keywords: Telebirr, project implementation, Ethio telecom, technology, compatibility

[This article belongs to International Journal of Mobile Computing Technology ]

How to cite this article:
Memar Belete Asires, Arvinder Singh Chawla. Assessment of Factors Affecting Telebirr (Mobile Money) Project Implementation in the Case of Ethio Telecom Sector. International Journal of Mobile Computing Technology. 2025; 03(02):13-19.
How to cite this URL:
Memar Belete Asires, Arvinder Singh Chawla. Assessment of Factors Affecting Telebirr (Mobile Money) Project Implementation in the Case of Ethio Telecom Sector. International Journal of Mobile Computing Technology. 2025; 03(02):13-19. Available from: https://journals.stmjournals.com/ijmct/article=2025/view=232786


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Regular Issue Subscription Original Research
Volume 03
Issue 02
Received 11/04/2025
Accepted 03/08/2025
Published 01/11/2025
Publication Time 204 Days
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