Enhancing User Engagement and Content Relevance: A Novel Approach to Social Media Post Recommendation System


Year : 2024 | Volume : 02 | Issue : 02 | Page : 1-7
    By

    Dnyanesh Hajare,

  • Shilpa Jahagirdar,

  • Abhishek Humbe,

  1. Student, Department of Electronics and Telecommunication, Smt. Kashibai Navale College of Engineering (SKNCOE), Pune, Maharashtra, India
  2. Assistant Professor, Department of Electronics and Telecommunication, Smt. Kashibai Navale College of Engineering (SKNCOE), Pune, Maharashtra, India
  3. Student, Department of Electronics and Telecommunication, Smt. Kashibai Navale College of Engineering (SKNCOE), Pune, Maharashtra, India

Abstract

The social media post recommendation system is an innovative solution aimed at optimizing content delivery for users in today’s digital age. Its primary motive is to tailor online experiences, ensuring users receive posts most relevant to their preferences. Various machine learning algorithms are employed to suggest related posts. This system leverages advanced algorithms and analytics, producing key results that highlight user engagement metrics and content relevance. Preliminary findings of this study suggest that a bespoke content delivery method significantly enhances user engagement. This system has the potential to redefine social media content recommendations. The primary aim of the system is to enhance user experience by tailoring online experiences to individual preferences. This entails providing users with highly relevant content to boost engagement and satisfaction. The system employs multiple machine learning algorithms to suggest related posts. These algorithms analyze user behavior, preferences, and interactions to generate personalized recommendations. By leveraging advanced algorithms and analytics, the system aims to produce key insights into user engagement metrics and content relevance. Overall, the social media post recommendation system represents a comprehensive and forward-thinking approach to optimizing content delivery in the digital age. By leveraging advanced technology and analytics, the system aims to provide users with a more personalized and engaging online experience.

Keywords: Social media content, recommendation algorithms, user engagement, personalization techniques, Information filtering

[This article belongs to International Journal of Algorithms Design and Analysis Review ]

How to cite this article:
Dnyanesh Hajare, Shilpa Jahagirdar, Abhishek Humbe. Enhancing User Engagement and Content Relevance: A Novel Approach to Social Media Post Recommendation System. International Journal of Algorithms Design and Analysis Review. 2024; 02(02):1-7.
How to cite this URL:
Dnyanesh Hajare, Shilpa Jahagirdar, Abhishek Humbe. Enhancing User Engagement and Content Relevance: A Novel Approach to Social Media Post Recommendation System. International Journal of Algorithms Design and Analysis Review. 2024; 02(02):1-7. Available from: https://journals.stmjournals.com/ijadar/article=2024/view=181481


References

  1. Geng X, Zhang H, Bian J, Chua TS. Learning image and user features for recommendation in social networks. 2015 IEEE International Conference on Computer Vision (ICCV), Santiago, Chile. 2015. pp. 4274-82. DOI: 10.1109/ICCV.2015.486.
  2. Sejal D, Rashmi V, Venugopal KR, Iyengar SS, Patnaik LM. Image recommendation based on keyword relevance using absorbing Markov chain and image features. Int J Multimedia Inf Retrieval. 2016;5:185-99. DOI: 10.1007/s13735-016-0104-9.
  3. Anandhan A, Shuib L, Ismail MA, Mujtaba G. Social media recommender systems: Review and open research issues. IEEE Access. 2018;6:15608-28. DOI: 10.1109/ACCESS.2018.2810062.
  4. Yin P, Zhang L. Image recommendation algorithm based on deep learning. IEEE Access. 2020;8:132799-807. DOI: 10.1109/ACCESS.2020.3007353.
  5. Fayyaz Z, Ebrahimian M, Nawara D, Ibrahim A, Kashef R. Recommendation systems: Algorithms, challenges, metrics, and business opportunities. Appl Sci. 2020;10:7748. DOI: 10.3390/app10217748.
  6. Hu Y, Hong Y. SHEDR: An end-to-end neural event detection and recommendation framework for hyperlocal news using social media. 2020. DOI: 10.2139/ssrn.3677461.
  7. Wan M, Ni J, Misra R, McAuley J. Addressing marketing bias in product recommendations. Proceedings of the 13th International Conference on Web Search and Data Mining; 2020 Feb 3–7; Houston, TX, USA. New York: Association for Computing Machinery; 2020. p. 618–26. doi: 10.1145/3336191.3371855.
  8. Zhang Y, Yamasaki T. Style-aware image recommendation for social media marketing. Proceedings of the 29th ACM International Conference on Multimedia; 2021 Oct 20–24; Virtual Event, China. New York: Association for Computing Machinery; 2021. p. 3106–14. doi: 10.1145/3474085.3475453.
  9. Du S, Chen Z, Wu H, Tang Y, Li Y. Image recommendation algorithm combined with deep neural network designed for social networks. Complexity. 2021;2021:5196190. DOI: 10.1155/2021/5196190.
  10. Chakrabarti P, Malvi E, Bansal S, Kumar N. Hashtag recommendation for enhancing the popularity of social media posts. Soc Netw Anal Min. 2023;13:21. DOI: 10.1007/s13278-023-01024-9. PubMed: 36686375.

Regular Issue Subscription Review Article
Volume 02
Issue 02
Received 03/07/2024
Accepted 17/09/2024
Published 06/11/2024


Loading citations…