NOLEGEIN Journal of Global Marketing

NOLEGEIN Journal of Global Marketing [2581-9666(e)] is a peer-reviewed hybrid open-access journal launched in 2018 that provides a platform to discuss new issues in the area of Global strategic marketing planning. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Global competitive strategy and Global strategic alliances.

• Global Strategic Marketing: Research on the formulation, implementation, and evaluation of marketing strategies across international markets, including global market selection, competitive positioning, resource allocation, standardization versus adaptation, and strategic marketing performance. The journal’s existing scope emphasizes global strategic marketing planning and international marketing strategy.
• International Marketing Strategy: Studies on export marketing, international market entry, localization, adaptation, global branding, channel strategy, foreign-market development, and the marketing challenges faced by firms operating across multiple countries.
• Cross-Cultural Consumer Behavior: Research on cultural values, consumer attitudes, decision-making, purchasing behavior, perceived value, satisfaction, brand response, and differences in consumption patterns across countries, regions, and cultural groups.
• Global Branding and Brand Management: Studies on international brand equity, global brand positioning, brand architecture, brand identity, cross-cultural branding, brand adaptation, brand trust, brand loyalty, and management of brands across diverse markets.
• Emerging Markets and International Consumers: Research on marketing practices and consumer behavior in emerging and developing economies, including market entry, local adaptation, institutional conditions, consumer aspirations, affordability, and growth opportunities.
• Multinational Enterprises and Global Competition: Studies on multinational corporations, emerging-market firms, subsidiary strategy, subsidiary autonomy, competitive advantage, dynamic capabilities, resource-seeking behavior, international expansion, and global competitive strategy.
• Global Supply Chains and Marketing Networks: Research on international supply chains, distribution systems, channel partnerships, logistics, supplier relationships, global sourcing, supply-chain resilience, and the interaction between supply-chain strategy and marketing performance.
• SME Internationalization and Export Marketing: Studies on small and medium-sized enterprises entering foreign markets, export orientation, international entrepreneurial marketing, export performance, strategic alliances, resource constraints, digital exporting, and international growth strategies.
• Digital and Social Media Marketing: Research on social media, digital advertising, online communities, influencer marketing, electronic word of mouth, mobile marketing, digital platforms, social commerce, online consumer engagement, and technology-enabled global marketing.
• E-Commerce and Global Retailing: Studies on online retail, multichannel and omnichannel retailing, digital marketplaces, cross-border e-commerce, online shopping behavior, mobile commerce, digital customer journeys, and international retail strategy.
• Market Segmentation and Global Positioning: Research on international segmentation, consumer profiling, psychographic and cultural segmentation, targeting, positioning, market clustering, customer heterogeneity, and strategies for serving diverse geographic markets.
• Global Marketing Analytics and Research Methods: Studies using structural equation modelling, meta-analysis, experiments, survey methods, cross-national datasets, multilevel modelling, machine learning, and other quantitative or qualitative approaches to understand international markets and consumer behavior.
• Sustainable and Green Global Marketing: Research on green marketing, corporate environmental investment, sustainable consumption, environmental claims, stakeholder pressure, responsible branding, climate-oriented marketing, and sustainability strategies in global markets.
• Global Marketing Communication: Studies on international advertising, public relations, media strategy, cross-cultural communication, integrated marketing communication, promotional adaptation, message effectiveness, and the influence of cultural context on marketing communication.
• Consumer Experience, Satisfaction, and Loyalty: Research on perceived value, service quality, customer experience, satisfaction, loyalty, trust, engagement, and customer relationships across international and cross-cultural markets.
• Global Strategic Alliances and Collaborative Marketing: Studies on international strategic alliances, partnerships, co-branding, joint ventures, collaborative marketing, network relationships, knowledge sharing, and inter-firm cooperation in global markets. The journal’s stated purpose explicitly includes global strategic alliances.
• Marketing During Economic and Market Disruptions: Research on marketing responses to economic crises, recessions, geopolitical instability, market shocks, supply disruptions, inflation, and other conditions affecting global consumer demand and firm strategy.
• Technology, Artificial Intelligence, and Global Marketing: Studies on artificial intelligence, marketing automation, recommendation systems, predictive analytics, generative AI, personalization, immersive technologies, and other emerging tools influencing international marketing and consumer engagement.
• Globalization and International Market Development: Research on globalization, international market integration, cross-border competition, institutional environments, economic development, policy changes, and their implications for marketing strategy and consumer markets.
• Comparative and Interdisciplinary Global Marketing: Research integrating marketing with international business, strategy, economics, psychology, sociology, sustainability, technology, and supply-chain management where the principal contribution advances understanding of global or cross-cultural marketing.