Focus and Scope
About the Journal
NOLEGEIN Journal of Global Marketing [2581-9666(e)] is a peer-reviewed hybrid open-access journal launched in 2018 that provides a platform to discuss new issues in the area of Global strategic marketing planning. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Global competitive strategy and Global strategic alliances.
Focus and Scope
- Global strategic marketing planning: Strategic Marketing, Supply chain management, Global supply chains, SME internationalization, Strategic types, International strategy, Dynamic capabilities, Environmental management, Competitive advantage, Performance, multinational enterprises (MNEs), emerging market firms (EMFs), compositional investment, compositional competition, compositional collaboration, strategic resource-seeking motivation, subsidiary autonomy delegation, International marketing strategy, Literature review, Strategy standardization/adaptation, Export performance, Export marketing strategy, Meta-analysis, Economic crisis, global recession, cost-efficiency, social media, marketing, Social media, Creative consumers, Internet, Globalization, Global strategy, Multinational companies.
- Cross-national/cultural consumer decision-making and behavior: Online retail, Multichannel retail, Cross-cultural marketing, Emerging markets, Asia pacific region, Smartphone Security, cross-cultural studies, linear structure equation modeling, consumer behavior, consumers’ cultural orientations, conceptual model, green marketing, market segmentation, media, brand, attitudes, customer satisfaction, Perceived value, Cross-national, Urban destination, Corporate environmental investments, Stakeholder pressure, Resource availability, Developing countries, Factorial survey experiment, Culture, Cultural dimensions, Hofstede, Policy transfer.
- Global competitive strategy: International manufacturing networks, Global manufacturing strategy, Manufacturing strategic capability, specialization, Micromultinationals, Small and medium-sized firms, Constellation and investment modes, Success factors, Competitiveness Strategies, Responsive supply chain, Scope, Definition, Cases, Framework, benchmarking, innovation, industrial policy, technology transfer, Disruptive business models, Sense-testing tool, Small open economies, Offshoring, Reshoring, Manufacturing location decision, Factor market rivalry, Global sustainable competitive advantage, National resources, Firm-specific resources, Telecommunications, Competitive advantage, infrastructure, the economic growth, Alliances.
- Transfer of marketing technology: Multinational corporations, Leakage, Energy-intensive, Market structure, Technology transfer offices (TTOs), Boundary spanning, Innovation, Imitation, Foreign direct investment, Technology transfer, Technology gap, Appropriate technology, Oligopoly, Diffusion, knowledge-based economy (KBE), Vertical structure, Productivity, Supply chain, Supply chain management, Big Data marketing, Technological innovation, Closed-loop supply chain, Overconfidence, Entrepreneurship, Technology transfer, Business incubators, Patent, Patent citation, Basic patent, Technology diffusion, Commercial knowledge transfers, Effectiveness, University-industry collaboration, Knowledge transfer, Marketing knowledge.
- Global marketing information systems: Supply chain management (SCM), information technology (IT), Competitive advantage, Computer usage, Electronic commerce, Information resources, Management functions, Management levels, Marketing information system, Marketing mix, Mathematical modeling, Strategic plan, Content analysis, Systems development, Knowledge sharing, Knowledge management, Dependence Trust, Project management, Critical success factor (CSF), Information service industry, Cross-case study, Analytic hierarchy process (AHP), International market, Benchmarking, Economic development, Comparative management, Human resource management, IS sophistication, Technology, and development, Human resource IS, Performance evaluation.
- Global buyer-seller interactions: State exports, Fixed export cost, Face-to-face communication, Relationship intensity, Tacit knowledge, Buyer–seller negotiations, Status quo analysis, Content analysis, Co-citation analysis, Marketing relationships, Emotions, Inter- and intra-group behaviors, Business negotiations, Vertical co-ordination, Transaction cost analysis, Behavioral and environmental uncertainty, Experimental spatial markets, Transportation costs, Intermediate good markets, Agglomeration, Two-vendor policy, Functional conflict, International channel relationships, Buyer–seller problem solving, Buyer–seller appraisal processes, Dyadic communication, Social capital, Customer knowledge development, Commitment to innovation, Survey research.
- Global strategic alliances: Resource/cost /risk sharing, Low-tech and high-tech industries, Learning effect, Intellectual capital, Experience content, Strategic alliances, Wealth effect, Partner selection, Alliance formation, Strategic motivation, Exporting, Relational exchange, Performance, Multidimensional approach, Pre-alliance formation, Post-alliance formation, Non-equity, Stock returns, Operating performance, Trust, Governance, Information costs, Cross-border transactions, Gravity model, Deregulation, Competition, Air transport markets, Meaning, Diversity, Absorptive capacity, Institutional distance, International strategic alliance, Knowledge protection, Relational capital.
- Advantages and disadvantages of Global Marketing: Global Sourcing, Procurement, Outsourcing, Performance, Exchange rate instability, global export competitiveness, duration analysis, industry, evaluation of industrial competitiveness, revealed comparative advantage, Dynamic capabilities, International marketing capabilities, Dispersion, Performance, Country of origin, Objective quality of brands, Meta-analysis, Knowledge management, Information and communication technologies, Tacit knowledge, Meaning, Communication, Knowledge-sharing, Export incentives, Exporter characteristics, Export information.