Associate Editor in Chief’s Profile

Name: Prof. MD. SHAHNAWAZ ABDIN

Associate Editor in Chief : NOLEGEIN Journal of Advertising and Brand Management

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Affiliation: G5P3+8PH, Nelson Mandela Marg, Vasant Kunj, New Delhi, Delhi

Institutional Profile Link : https://jamiahamdard.edu/Department/Department_FacultyProfile.aspx?nID=ccco&nDeptID=mg

About Me

Professor in Management at SMBS, JAMIA HAMDARD, NEW DELHI, DELHI, India
My expertise are Commerce and Business Management

Recent Publications

  1. Abdin, M.S., 2020. A study to identify and profile consumer segments in the mobile telecommunication services market.
  2. Abdin, M.S., 2022. Consumer perception and purchase intention for green consumer durable products: An analytical study. In Geo-economic perspectives in the global environment (pp. 171-183). Routledge India.
  3. Shweta, Ms, and Md Shahnawaz Abdin. “AN ANALYTICAL STUDY OF THE FACTORS AFFECTING CONSUMERS’PERCEPTION TOWARDS GREEN CONSUMER DURABLE PRODUCTS IN DELHI.” Master’s thesis, University of Delhi, Delhi, India (2022): 1-16.
  4. Consumer Perception Towards Organic Food Products in India