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Reviewer’s Profile

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Dr. Lee, Say Wah

Designation : Senior Lecturer

Affiliation : Universiti Malaya (UM) Kuala Lumpur, Malaysia,

Expertise: Business and Economics

Institution Profile Link : https://umexpert.um.edu.my/saywahlee

Offical Email :

Role: Reviewer

Journal: NOLEGEIN Journal of Global Marketing

About Me

Senior Lecturer in Business and Economic at
Universiti Malaya (UM), Kuala Lumpur, Malaysia
My expertise are Business and Economics

Dr. Lee Say Wah (also known as Sarah Lee) is a Senior Lecturer in the Department of Management & Marketing at the Faculty of Business and Economics, Universiti Malaya in Kuala Lumpur, Malaysia. She holds a PhD from Shanghai Jiao Tong University, an MBA, and a Bachelor’s Degree in Business Administration from Universiti Malaya. Her research covers areas such as destination loyalty, sustainable city assessments, soft skills development, and consumer/student behavior (with widely cited works on Google Scholar and ResearchGate). She has served as a lecturer and program head at other institutions like UCSI and MILA University, alongside prior industry experience in operations and planning with companies like UMW Toyota and Proton Edar.

Recent Publications

  • Lee, S. W., & Leong, S. S. (2026). A hybrid PLS-SEM-ANN and ANOVA approach to examining students’ use of
    generative artificial intelligence: Integrating diffusion of innovation and theory of planned behavior – Accepted for
    publication by Interpersona, a Scopus Q1 journal.
  •  Quah, C. H., & Lee, S. W. (2026). Monetary policies – Theories, empirics, myths, and realities. IntechOpen.
    https://doi.org/10.5772/intechopen.1010530
  •  Lee, S. W., & Xue, K. (2020). A model of destination loyalty: integrating destination image and sustainable tourism.
    Asia Pacific Journal of Tourism Research, 25(4), 393–408. https://doi.org/10.1080/10941665.2020.1713185
  •  Lee, S. W., & Xue, K. (2021). An integrated importance-performance analysis and modified analytic hierarchy
    process approach to sustainable city assessment. Environmental Science and Pollution Research, 28(44), 63346–
    63358. https://doi.org/10.1007/s11356-021-15235-0
  •  Lee, S. W., Seow, C., & Xue, K. (2021). Residents’ sustainable city evaluation, satisfaction and loyalty: Integrating
    importance-performance analysis and structural equation modelling. Sustainability, 13(12), 6766.
    https://doi.org/10.3390/su13126766
  •  Chen, S., & Lee, S. W. (2024). Enhancing university students’ soft skills: A quantitative study on problem-solving
    and social competence. Journal of Ecohumanism, 3(7), 4440–4454. https://doi.org/10.62754/joe.v3i7.4554
  • Li, C., & Lee, S. W. (2024). Analysing the mediating role of self-control and mental resilience on the relationship
    between internet addiction and academic procrastination. Journal of Ecohumanism, 3(8), 9141–9150.
    https://doi.org/10.62754/joe.v3i8.5515
  • Li, C., & Lee, S. W. (2024). Developing a shadow play teaching module for kindergarten art education: A qualitative
    study using the ADDIE approach. International Journal of Religion, 5(11), 7584–7599.
    https://doi.org/10.61707/jrs9x277
  • Chen, S., & Al-Shaibani, G. K. S., & Lee, S. W. (2024). Examining university students’ soft skills in terms of
    problem-solving and social competence: Issues, causes, and solutions. Educational Administration: Theory and
    Practice, 30(4), 2063–2072. https://doi.org/10.53555/kuey.v30i4.1809

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