Section Editor’s Profile

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Dr. THILAGAVATHI KRISHNAN

Designation : Associate Professor

Affiliation : SAVEETHA SCHOOL OF LAW, Saveetha Institute Of Medical and Technical Sciences, Chennai. Chennai, India, 110070

Expertise: Commmere

Institution Profile Link : https://www.saveetha.com/

Offical Email :

Role: Section Editor

Journal: NOLEGEIN Journal of Advertising and Brand Management

About Me

Associate Professor in Commerce at
SAVEETHA SCHOOL OF LAW, Saveetha Institute Of Medical and Technical Sciences, Chennai., Chennai, India
My expertise are Commmere


Recent Publications

  1. Thilagavathi K, Thankamani K, Shunmugapriya P, Prema D. Navigating fake reviews in online marketing: Innovative strategies for authenticity and trust in the digital age. The Scientific Temper. 2024 Aug 23;15(03):2854-8.
  2. Thilagavathi K,”AI-DRIVEN CUSTOMER SEGMENTATION: TARGETING AND RETARGETING STRATEGIES IN DIGITAL MARKETING”Journal of Dynamics and Control, Volume(08)Issue:8