E-commerce: What’s Going on Now and What Will Happen in the Future

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This is an unedited manuscript accepted for publication and provided as an Article in Press for early access at the author’s request. The article will undergo copyediting, typesetting, and galley proof review before final publication. Please be aware that errors may be identified during production that could affect the content. All legal disclaimers of the journal apply.

Year : 2025 | Volume : 12 | 03 | Page :
    By

    V. Basil Hans,

  1. Research Professor, Department of Management & Commerce, Srinivas University, Mangalore, Karnataka, India

Abstract

The rapid expansion of e-commerce is changing the way people trade, shop, and do business all over the world. This article looks at the current trends that are impacting the digital marketplace, such as the expansion of mobile commerce, social commerce, personalisation driven by artificial intelligence, and the growing importance of ethical and sustainable consumer practices. It also looks at how new technologies like augmented reality, blockchain, and the Internet of Things may improve the customer experience and make operations more efficient. The report also looks at the problems that e-commerce businesses face, such as cyber threats and problems with the supply chain, and suggests ways for them to deal with these problems. The report predicts the future of e-commerce, focussing on how advanced analytics, automation, and cross-border digital ecosystems will become more common. The results show that being flexible, coming up with new ideas, and building trust with customers will continue to be important for staying competitive in the growing e- commerce market.

Keywords: E-commerce, digital transformation, online consumer behaviour, artificial intelligence, mobile commerce, blockchain technology, and future trends

How to cite this article:
V. Basil Hans. E-commerce: What’s Going on Now and What Will Happen in the Future. E-Commerce for Future & Trends. 2025; 12(03):-.
How to cite this URL:
V. Basil Hans. E-commerce: What’s Going on Now and What Will Happen in the Future. E-Commerce for Future & Trends. 2025; 12(03):-. Available from: https://journals.stmjournals.com/ecft/article=2025/view=234892


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Ahead of Print Subscription Review Article
Volume 12
03
Received 28/10/2025
Accepted 30/10/2025
Published 27/12/2025
Publication Time 60 Days
116

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