Investigative Study of Next Generation Socio-Technical Systems in E-Commerce

Year : 2025 | Volume : 12 | Issue : 03 | Page : 27 33
    By

    P. Devi Sravanthi,

  • Manas Kumar Yogi,

  1. Assistant Professor, Department of Artificial Intelligence, Pragati Engineering College Autonomous, Surampalem, Andhra Pradesh, India
  2. Assistant Professor, Department of Computer Science and Engineering, Pragati Engineering College Autonomous, Surampalem, Andhra Pradesh, India

Abstract

The evolution of e-commerce has entered a transformative phase characterized by the integration of advanced socio-technical systems that fundamentally reshape how businesses and consumers interact in digital marketplaces. This review examines the emerging paradigms of next-generation socio-technical systems in e-commerce, encompassing artificial intelligence, blockchain technology, immersive experiences, and human-centered design principles. Through a comprehensive analysis of recent literature and technological developments, this study investigates how these systems create synergies between technological capabilities and social dynamics to enhance user experience, trust, security, and operational efficiency. The study explores key dimensions including intelligent recommendation systems, decentralized commerce platforms, virtual and augmented reality integration, voice commerce, and sustainable e-commerce practices. It addresses critical challenges such as privacy concerns, algorithmic bias, digital divide, and ethical considerations. The findings reveal that successful implementation of next-generation socio-technical systems requires a holistic approach that balances technological innovation with human values, regulatory compliance, and social responsibility, ultimately contributing to more inclusive, secure, and efficient digital commerce ecosystems.

Keywords: Commerce, sociotechnical, digital divide, bias, privacy

[This article belongs to E-Commerce for Future & Trends ]

How to cite this article:
P. Devi Sravanthi, Manas Kumar Yogi. Investigative Study of Next Generation Socio-Technical Systems in E-Commerce. E-Commerce for Future & Trends. 2025; 12(03):27-33.
How to cite this URL:
P. Devi Sravanthi, Manas Kumar Yogi. Investigative Study of Next Generation Socio-Technical Systems in E-Commerce. E-Commerce for Future & Trends. 2025; 12(03):27-33. Available from: https://journals.stmjournals.com/ecft/article=2025/view=232595


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Regular Issue Subscription Review Article
Volume 12
Issue 03
Received 16/10/2025
Accepted 26/10/2025
Published 01/11/2025
Publication Time 16 Days
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