E-Commerce Study Using AR/VR and Ethical Convergence of Commerce

Year : 2025 | Volume : 12 | Issue : 03 | Page : 20 26
    By

    Kazi Kutubuddin Sayyad Liyakat,

  • Heena T. Shaikh,

  1. Professor, Department of Electronics and Communication Engineering, Brahmdevdada Mane Institute of Technology, Solapur, Maharashtra, India
  2. Assistant Professor, Department of Electronics and Communication Engineering, Brahmdevdada Mane Institute of Technology, Solapur, Maharashtra, India

Abstract

The landscape of E-commerce is undergoing a fundamental transformation, shifting from a platform-centric model of transactional exchange to an immersive, ecosystem-driven experience. This analysis examines the critical trends and disruptive forces that define the immediate and long-term trajectory of digital commerce. The study identifies three foundational pillars driving future growth: Hyper-Personalization via Generative AI, Spatial Commerce (AR/VR Integration), and Sustainable Supply Chain Resilience. Future E-commerce will be characterized by the disappearance of the traditional “checkout line” in favor of an ambient shopping experience where predictive algorithms anticipate consumer needs long before a search query is initiated. Generative AI will revolutionize content creation, customer service, and dynamic pricing models, while the rise of the Metaverse and sophisticated AR tools will blur the physical and digital divide, enabling virtual product trials and collaborative shopping environments. Crucially, the analysis posits that the primary strategic challenge for businesses will not be technological adoption, but the ethical convergence of efficiency and transparency, balancing data-driven scaling with radical environmental and consumer privacy demands. The future of E-commerce is not merely faster transactions, but the creation of intelligent, responsible, and perpetually adaptive retail entities.

Keywords: E-Commerce, augmented reality (AR), virtual reality (VR), ethical convergence, digital marketplace

[This article belongs to E-Commerce for Future & Trends ]

How to cite this article:
Kazi Kutubuddin Sayyad Liyakat, Heena T. Shaikh. E-Commerce Study Using AR/VR and Ethical Convergence of Commerce. E-Commerce for Future & Trends. 2025; 12(03):20-26.
How to cite this URL:
Kazi Kutubuddin Sayyad Liyakat, Heena T. Shaikh. E-Commerce Study Using AR/VR and Ethical Convergence of Commerce. E-Commerce for Future & Trends. 2025; 12(03):20-26. Available from: https://journals.stmjournals.com/ecft/article=2025/view=232592


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Regular Issue Subscription Review Article
Volume 12
Issue 03
Received 26/10/2025
Accepted 27/10/2025
Published 01/11/2025
Publication Time 6 Days
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