Indian Entrepreneurs’ Role in E-Commerce

Year : 2025 | Volume : 12 | Issue : 02 | Page : 01-15
    By

    V. Basil Hans,

  1. Research Professor, Department of Management & Commerce, Srinivas University, Mangaluru, Karnataka, India

Abstract

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The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed over logistical challenges, limitations imposed by digital infrastructure, and regulatory shifts is presented in this article. In addition to this, it investigates the ways in which Indian e-commerce entrepreneurs implemented growth strategies in a market that was dominated by Amazon and Flipkart, which is owned by Walmart. Through the utilization of cutting-edge payment methods, the application of data analytics, and the targeting of rural areas, these businesspeople made online purchasing more accessible to the community. Entrepreneurship in the industry has also been fostered as a result of the Digital India and Make in India programs implemented by the Indian government. Within the scope of this research, the role that Indian entrepreneurs play in the development of new business models, the enhancement of customer experiences, and the expansion of India’s digital economy is highlighted. The commercial landscape of India has been significantly altered as a result of the contributions made by Indian entrepreneurs, who have been instrumental in the expansion of e-commerce in the country. Entrepreneurs from India have been at the forefront of innovatively disrupting old sectors and pushing innovation in e-commerce. These entrepreneurs have also been responsible for the creation of jobs and the improvement of access to services. There has been a new generation of entrepreneurs who have been inspired by other entrepreneurs, and they have established a thriving ecosystem for startups. The realm of business has been completely overtaken by e-commerce, which has captivated the imagination of an entire generation of businesspeople. The expansion of the digital economy in India has been assisted by entrepreneurs in the e-commerce sector, who have launched successful online platforms, provided employment opportunities, and increased the number of chances available.

Keywords: Indian entrepreneurs, e-commerce, innovation, digital economy, startups, Digital India, rural markets

[This article belongs to E-Commerce for Future & Trends ]

How to cite this article:
V. Basil Hans. Indian Entrepreneurs’ Role in E-Commerce. E-Commerce for Future & Trends. 2025; 12(02):01-15.
How to cite this URL:
V. Basil Hans. Indian Entrepreneurs’ Role in E-Commerce. E-Commerce for Future & Trends. 2025; 12(02):01-15. Available from: https://journals.stmjournals.com/ecft/article=2025/view=0


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Regular Issue Subscription Review Article
Volume 12
Issue 02
Received 01/10/2024
Accepted 10/11/2024
Published 16/05/2025
Publication Time 227 Days
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