A Study on Behavioral Economic Analysis Among Gen Z in Navi Mumbai: Reference to UPI

Year : 2024 | Volume : 11 | Issue : 03 | Page : 33 47
    By

    N. Mahesh,

  • Abhijeet Salunkhe,

  • Nidhi Maurya,

  1. Professor and Head, Department of Master of Management Studies, A.C. Patil College of Engineering, Navi Mumbai, Maharashtra, India
  2. Assistant Professor, Department of Master of Management Studies, A.C. Patil College of Engineering, Navi Mumbai, Maharashtra, India
  3. Student, Bachelor’s in management studies, A.C. Patil College of Engineering, Navi Mumbai, Maharashtra, India

Abstract

India is well on its way to becoming a cashless nation with the launch of the Unified Payment Interface (UPI). The new payment system enables your smartphone to function as a virtual debit card. UPI-based payment apps have notably influenced consumer behavior, especially among the tech-savvy Generation Z (Gen Z), as the digital landscape continues to evolve. In Navi Mumbai, UPI was designed to offer users efficiency, widespread accessibility, transparency, and constant convenience. India’s Gen Z population, this study explores the complex interaction between UPI-based payment apps. This study is based on the fundamental concept and has done some inductive research by collecting small samples from this generation. This study shows the awareness level of this generation and states traditional economic behavior to modern economic behavior. A behavioral analysis on preference for digital payment systems with special reference to UPI including, why it is easy to transact with secure and safe transactions. Also stating the cyber security issues. This study also investigates consumer attitudes towards spending habits through digital payment where advantages and disadvantages are being studied. This paper focuses on Generation Z spending habits in Navi Mumbai where the primary data has been collected and secondary data was referred through articles and journals.

Keywords: Generation Z, digital payment, UPI payment, cyber security, banking cards

[This article belongs to E-Commerce for Future & Trends ]

How to cite this article:
N. Mahesh, Abhijeet Salunkhe, Nidhi Maurya. A Study on Behavioral Economic Analysis Among Gen Z in Navi Mumbai: Reference to UPI. E-Commerce for Future & Trends. 2024; 11(03):33-47.
How to cite this URL:
N. Mahesh, Abhijeet Salunkhe, Nidhi Maurya. A Study on Behavioral Economic Analysis Among Gen Z in Navi Mumbai: Reference to UPI. E-Commerce for Future & Trends. 2024; 11(03):33-47. Available from: https://journals.stmjournals.com/ecft/article=2024/view=177252


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Regular Issue Subscription Review Article
Volume 11
Issue 03
Received 28/06/2024
Accepted 20/09/2024
Published 07/10/2024
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