Strategic Management Practices in the Digital Economy

Year : 2024 | Volume : 11 | Issue : 02 | Page : 16 21
    By

    N. Devaram,

  • R. Menaka,

  • S.M. Hardika,

  1. Student, Department of Commerce, KG College of Arts and Science, Coimbatore, Tamil Nadu, India
  2. Student, Department of Commerce, KG College of Arts and Science, Coimbatore, Tamil Nadu, India
  3. Student, Department of Commerce, KG College of Arts and Science, Coimbatore, Tamil Nadu, India

Abstract

The study examines the symbiotic relationship between contemporary strategic approaches and the evolving landscape of the digital era. During unprecedented technological advancements, organizations grapple with the imperative to align their strategic management practices with the demands of the digital economy. This study navigates the multifaceted dimensions of strategic planning, emphasizing the critical role of digital transformation in shaping organizational trajectories. By weaving through case studies of exemplary digital strategies, the study uncovers actionable insights and tangible outcomes achieved by organizations navigating this transformative terrain. The exploration extends to the evolving dynamics of competitive advantage, dissecting how organizations leverage digital tools to gain and sustain a competitive edge. In doing so, the study grapples with the challenges inherent in implementing digital strategies, encompassing cybersecurity concerns, talent acquisition, and the ethical considerations of the digital realm. The dawn of the digital economy has ushered in an era of unparalleled transformation, reshaping the fundamental fabric of businesses across industries. In this landscape of constant innovation and disruption, the efficacy of strategic management practices becomes paramount. This research work embarks on a comprehensive exploration of “Strategic Management Practices in the Digital Economy”, unraveling the intricate interplay between traditional strategic frameworks and the dynamic forces of digitalization in Education and Telecommunication Sector.

Keywords: Multifaceted, transformative, economy, efficacy, education sector, telecommunication sector

[This article belongs to E-Commerce for Future & Trends ]

How to cite this article:
N. Devaram, R. Menaka, S.M. Hardika. Strategic Management Practices in the Digital Economy. E-Commerce for Future & Trends. 2024; 11(02):16-21.
How to cite this URL:
N. Devaram, R. Menaka, S.M. Hardika. Strategic Management Practices in the Digital Economy. E-Commerce for Future & Trends. 2024; 11(02):16-21. Available from: https://journals.stmjournals.com/ecft/article=2024/view=152742


References

  1. Teece DJ. Profiting from innovation in the digital economy: Enabling technologies, standards, and licensing models in the wireless world. Res Policy. 2018; 47(8): 1367–1387.
  2. Bharadwaj A, El Sawy OA, Pavlou PA, Venkatraman N. Digital business strategy: Toward a next generation of insights. MIS Q. 2013; 37(2): 471–482.
  3. Bughin J, Hazan E, Lund S, Dahlström P, Wiesinger A, Subramaniam A. Digital Europe: Realizing the continent’s potential. NYC: McKinsey Global Institute; 2016.
  4. Chesbrough H, Spohrer J. A research manifesto for services science. Commun ACM. 2006; 49(7): 35–40.
  5. Brynjolfsson E, McAfee A. Machine, platform, crowd: Harnessing our digital future. NYC: W. W. Norton & Company; 2017.
  6. Porter ME, Heppelmann JE. How smart, connected products are transforming competition. Harv Bus Rev. 2014; 92(11): 64–88.
  7. Hagiu A, Wright J. Marketplaces vs. platforms: How to compete. Harv Bus Rev. 2020; 98(6): 68–77.
  8. Westerman G, Bonnet D, McAfee A. Leading digital: Turning technology into business transformation. USA: Harvard Business Review Press; 2014.
  9. Helfat CE, Raubitschek RS. Dynamic capabilities: Foundations and research directions. In: Pettigrew A, Cornuel E, Hommel U, editors. Strategy, innovation, and change: Challenges for management. Oxford: Oxford University Press; 2018; 213–228.
  10. Yoo Y, Boland Jr RJ, Lyytinen K, Majchrzak A. Organizing for innovation in the digitized world. Organ Sci. 2012; 23(5): 1398–1408.

Regular Issue Subscription Review Article
Volume 11
Issue 02
Received 16/02/2024
Accepted 27/04/2024
Published 02/07/2024


Login


My IP

PlumX Metrics