Leveraging Digital Marketing Techniques for Newly Developed Software Using AI

Year : 2026 | Volume : 13 | Issue : 01 | Page : 12 22
    By

    Vibhanshu Rao Tembhare,

  • Soumya Bisen,

  • Monika Kudopa,

  • Ruchi Jain,

  1. Student, Department of Computer Science and Engineering, Lakshmi Narain College of Technology and Science Bhopal, Madhya Pradesh, India
  2. Student, Department of Computer Science and Engineering-CyberSecurity, Lakshmi Narain College of Technology and Science, Bhopal, Madhya Pradesh, India
  3. Assistant Professor, Department of Computer Science and Engineering, Lakshmi Narain College of Technology and Science Bhopal, Madhya Pradesh, India
  4. Professor, Department. of Computer Science and Engineering (AIML), Lakshmi Narain College of Technology and Science Bhopal, Madhya Pradesh, India

Abstract

In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess the potential of any digital marketing campaign, it is essential to target the right users. The strategic use of keywords is one of the most vital components of any successful advertising campaign. Keywords are very important for reaching the right audience and ensuring that ads are shown to users who are most likely to be interested in the software. Furthermore, the use of well-targeted keywords not only enhances the relevance of digital advertising but also helps to manage the cost per action (CPA) and optimize the overall campaign budget and efficiency. This research provides an in-depth analysis of the techniques and methodologies that can be used to optimize digital advertising campaigns for any newly developed software, and it also highlights how AI-powered tools can be integrated into these campaigns to improve targeting accuracy and maximize campaign performance

Keywords: Artificial intelligence in digital marketing, branding, digital advertising optimization, digital marketing, emerging markets, integrated marketing communication, machine learning in digital advertising, return on investment (ROI) in digital marketing

[This article belongs to Journal of Multimedia Technology & Recent Advancements ]

How to cite this article:
Vibhanshu Rao Tembhare, Soumya Bisen, Monika Kudopa, Ruchi Jain. Leveraging Digital Marketing Techniques for Newly Developed Software Using AI. Journal of Multimedia Technology & Recent Advancements. 2026; 13(01):12-22.
How to cite this URL:
Vibhanshu Rao Tembhare, Soumya Bisen, Monika Kudopa, Ruchi Jain. Leveraging Digital Marketing Techniques for Newly Developed Software Using AI. Journal of Multimedia Technology & Recent Advancements. 2026; 13(01):12-22. Available from: https://journals.stmjournals.com/jomtra/article=2026/view=242118


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Regular Issue Subscription Original Research
Volume 13
Issue 01
Received 28/06/2025
Accepted 30/01/2026
Published 20/03/2026
Publication Time 265 Days
68

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