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Ujjwal Ganguly,
Shahnaaz Zabi,
- PhD Research, Scholar of Journalism & Mass Communication, Usha Martin University, Ranchi, Jharkhand, India
- Research Supervisor & Faculty, Journalism Mass Communication, Usha Martin University, Ranchi, Jharkhand, India
Abstract
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Communication is essential to modern society, serving as the backbone of interactions and information sharing within communities. Among the various forms of media, local newspapers play a crucial role in shaping the development landscape of rural areas. They serve as vital sources of information that connect communities and facilitate development initiatives, bridging the gap between the government, non-governmental organizations, and rural residents. By providing important information about welfare schemes, agricultural practices, healthcare, and education, local newspapers significantly contribute to the empowerment and awareness of rural populations. Many local newspapers are now supplementing their print editions with online content, social media updates, and mobile apps. The effectiveness of these digital initiatives in reaching rural audiences and their potential to complement traditional print media in promoting rural development and communication. Digital media is reshaping how information is shared and accessed, reaching even remote rural communities. Future research could explore how local newspapers are integrating digital platforms to enhance their reach and impact. Many local newspapers are now supplementing their print editions with online content, social media updates, and mobile applications. Studies could investigate the effectiveness of these digital initiatives in reaching rural audiences and their potential to complement traditional print media in promoting communication in rural communities. Beyond raising awareness, local newspapers have the potential to drive behavioral change and influence policy advocacy in rural areas.
Keywords: Local Newspaper. Digital Media, Rural Communication, Rural Development
[This article belongs to Omni Science: A Multi-disciplinary Journal (osmj)]
Ujjwal Ganguly, Shahnaaz Zabi. Opportunities & Challenges of Local Newspapers in Rural Communication. Omni Science: A Multi-disciplinary Journal. 2025; 15(01):-.
Ujjwal Ganguly, Shahnaaz Zabi. Opportunities & Challenges of Local Newspapers in Rural Communication. Omni Science: A Multi-disciplinary Journal. 2025; 15(01):-. Available from: https://journals.stmjournals.com/osmj/article=2025/view=0
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