The Future of over-the-counter (OTC) Medications

Year : 2024 | Volume : | : | Page : –
By
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R. Ganesh.,

  1. Ex-Assistant Marketing Officer, MMS Marketing, Marketing Department, SPPU University, Maharashtra, India

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According to Medicine, India’s over-the-counter drug market is growing .The country’s economy is expanding.The Indian pharmaceutical industry has experienced rapid growth in the last decade significant changes in the quality of business. The company actively promotes its products in the market; North Americans focus on finding cures for minor ailments compared to Europeans who rely on village pharmacists to treat minor ailments. Only the promotion and dissemination of public education on health and wellness can create awareness about the effective use of medicine. Compared to other products, OTC drugs have significant products. However, looking to the future, it is expected that merchants with good sales skills will be able to increase the sales of their own products. The government and many pharmaceutical companies have done a lot of work to create awareness about different drugs and to turn prescription drugs into over-the-counter options.

Keywords: Self – medication; Drug Consultative Committee of India (DCC); Central Drug Standard Organization (CDSCO); Food Drug and Cosmetic Act (FD&C); Fast-moving consumer goods (FMCG)

How to cite this article:
R. Ganesh.. The Future of over-the-counter (OTC) Medications. Research & Reviews: A Journal of Pharmacology. 2024; ():-.
How to cite this URL:
R. Ganesh.. The Future of over-the-counter (OTC) Medications. Research & Reviews: A Journal of Pharmacology. 2024; ():-. Available from: https://journals.stmjournals.com/rrjop/article=2024/view=0

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Ahead of Print Subscription Review Article
Volume
Received 06/11/2024
Accepted 12/12/2024
Published 31/12/2024
228