Sustainability driven marketing in the polymer composites sector: Green positioning and circular economy strategies

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Year : 2026 | Volume : 14 | 03 | Page :
    By

    Syed Ibtisam Nafis,

  • Abhijit Pandit,

  1. Assistant Professor, Department of Management and commerce, Brainware University Kolkata, West Bengal, India
  2. Associate Professor, Department of Management and commerce, Brainware University Kolkata, West Bengal, India

Abstract

Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological footprint and durability are critical. By enabling recycling and repurposing through circular models, polymer composites extend product lifespans and reduce waste. Fiber-reinforced polymer (FRP) composites have long been applied in structural roles due to their lightweight nature, high strength, corrosion resistance, ease of processing, and lower environmental impact when responsibly sourced. Incorporating green marketing and circular economy elements, such as bio-based reinforcements and closed-loop systems, significantly enhances sustainability, brand appeal, and overall performance.

Implementing sustainability-driven marketing in the polymer composites sector offers both opportunities and challenges. This can be viewed in two dimensions: the growing demand for green products driven by consumer sustainability priorities, and the transition from linear to circular systems, which requires advancements in recycling technologies, cost management, supply chain transformation, and integration with conventional marketing practices. This paper outlines the current landscape of sustainability-driven marketing in the polymer composites field. It explores recent developments highlighting the potential of these materials to transform key sectors such as automotive, construction, packaging, and renewable energy. The study addresses major implementation challenges, including supply chain alignment, consumer awareness, and regulatory compliance. It further discusses emerging market trends, future projections, and anticipated environmental benefits. Through a comprehensive review and a case study on circular economy strategies in automotive polymer composites, this paper provides practical guidance on adopting green positioning and circular economy tactics, thereby promoting innovation and superior ecological outcomes across diverse industries.

Keywords: Sustainability-driven marketing, Green positioning, Circular economy, Polymer composites, Eco-friendly materials, Resource efficiency

How to cite this article:
Syed Ibtisam Nafis, Abhijit Pandit. Sustainability driven marketing in the polymer composites sector: Green positioning and circular economy strategies. Journal of Polymer & Composites. 2026; 14(03):-.
How to cite this URL:
Syed Ibtisam Nafis, Abhijit Pandit. Sustainability driven marketing in the polymer composites sector: Green positioning and circular economy strategies. Journal of Polymer & Composites. 2026; 14(03):-. Available from: https://journals.stmjournals.com/jopc/article=2026/view=243644


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Ahead of Print Subscription Review Article
Volume 14
03
Received 09/03/2026
Accepted 18/03/2026
Published 13/05/2026
Publication Time 65 Days
1

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