A STUDY ON THE IMPACT OF SEASONAL SALES ON E-COMMERCE TRENDS IN INDIA: INSIGHTS FROM AMAZON AND FLIPKART

Notice

This is an unedited manuscript accepted for publication and provided as an Article in Press for early access at the author’s request. The article will undergo copyediting, typesetting, and galley proof review before final publication. Please be aware that errors may be identified during production that could affect the content. All legal disclaimers of the journal apply.

Year : 2025 | Volume : 12 | 02 | Page : –
    By

    MOHANAA N,

  • RUBINI M,

  • DANIEL D,

  • SAKTHIVEL S,

  1. Student, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology. Kattankulathur, Chengalpattu, Tamil Nadu, India
  2. Student, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology. Kattankulathur, Chengalpattu, Tamil Nadu, India
  3. Student, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology. Kattankulathur, Chengalpattu, Tamil Nadu, India
  4. Student, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology. Kattankulathur, Chengalpattu, Tamil Nadu, India

Abstract

document.addEventListener(‘DOMContentLoaded’,function(){frmFrontForm.scrollToID(‘frm_container_abs_195230’);});Edit Abstract & Keyword

This study explores the impact of seasonal sales on e-commerce trends in India, focusing on Amazon and Flipkart. Events like the Great Indian Festival and Big Billion Days drive significant changes in sales volume, consumer Behaviour, and marketing strategies. The research analyses how discounts, digital promotions, and emerging trends like BNPL influence online shopping. Findings highlight the benefits and challenges of seasonal sales, offering insights for businesses to optimize strategies during high-demand periods.

Keywords: E-commerce, Seasonal Sales, Consumer Behaviour, Amazon, Flipkart, Online Shopping Trends

How to cite this article:
MOHANAA N, RUBINI M, DANIEL D, SAKTHIVEL S. A STUDY ON THE IMPACT OF SEASONAL SALES ON E-COMMERCE TRENDS IN INDIA: INSIGHTS FROM AMAZON AND FLIPKART. E-Commerce for Future & Trends. 2025; 12(02):-.
How to cite this URL:
MOHANAA N, RUBINI M, DANIEL D, SAKTHIVEL S. A STUDY ON THE IMPACT OF SEASONAL SALES ON E-COMMERCE TRENDS IN INDIA: INSIGHTS FROM AMAZON AND FLIPKART. E-Commerce for Future & Trends. 2025; 12(02):-. Available from: https://journals.stmjournals.com/ecft/article=2025/view=0


document.addEventListener(‘DOMContentLoaded’,function(){frmFrontForm.scrollToID(‘frm_container_ref_195230’);});Edit

References

  1. Kotler, P., & Keller, K. L. (2021). Marketing Management (15th ed.). Pearson Education.
  2. Bawa, A., & Ghosh, S. (2022). Seasonal Sales and Product Preferences in Indian E Commerce. Journal of Retail and Consumer Services, 45(3), 102-115.
  3. Gupta, R., & Sharma, P. (2023). Pricing Strategies in E-Commerce Seasonal Sales. International Journal of Business and Economics, 12(2), 78-92.
  4. Chatterjee, S. (2024). Digital Marketing Strategies for Seasonal Sales in E-Commerce. Journal of Digital Marketing and Social Media, 9(1), 55-70.
  5. Singh, R., & Verma, A. (2025). Logistics Challenges in Indian E-Commerce During Seasonal Sales. Indian Journal of Supply Chain Management, 14(4), 120-135.
Ahead of Print Subscription Review Article
Volume 12
02
Received 10/03/2025
Accepted 15/04/2025
Published 01/07/2025
Publication Time 113 Days
138

[first_name] [last_name]

My IP

PlumX Metrics