Impact of Information Technology Tools and AI on Supply Chain Management of Indian Automobile Industry

Year : 2024 | Volume : 11 | Issue : 02 | Page : 19 27
    By

    Sumit Chandak,

  • Sunil Pipleya,

  • Amit Chandak,

  1. Associate Professor, Mechanical Engineering Department, Shri Vaishnav Institute of Technology and Science, Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore, Madhya Pradesh, India
  2. Assistant Professor, Mechanical Engineering Department, Shri Vaishnav Institute of Technology and Science, Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore, Madhya Pradesh, India
  3. Associate Professor, Mechanical Engineering Department, Institute of Engineering and Science, IPS, Indore, Madhya Pradesh, India

Abstract

This article aims to enhance the efficiency and effectiveness of the supply chain within the Indian automotive sector through the application of innovative information technology tools and artificial intelligence. To achieve this goal, the study focuses on three main objectives: identifying key driving factors through an extensive literature review, analyzing the interrelationships among these factors, and prioritizing them based on their importance. In today’s competitive environment, customer satisfaction is paramount for businesses. Through rigorous literature review, 10influential factors, particularly those related to information technology tools, have been identified. A unified model is proposed to strengthen the supply chain of the Indian automotive sector, thereby improving marketing activities and future efficacy. By employing the Design Making Trial and Evaluation Laboratory (DEMATEL), data on the impact and effectiveness of each factor are collected, and a multilevel structured model is constructed to determine causal relationships. Factor ranking is established using the DEMATEL Multiple Criteria Decision Making method. The findings suggest that implementing strategies based on these identified factors can significantly enhance the marketing effectiveness of Indian micro, small, and medium enterprises, ultimately leading to a more efficient supply chain in the Indian automotive industry.

Keywords: Supply chain management, information technology, artificial intelligence

[This article belongs to Journal of Advances in Shell Programming ]

How to cite this article:
Sumit Chandak, Sunil Pipleya, Amit Chandak. Impact of Information Technology Tools and AI on Supply Chain Management of Indian Automobile Industry. Journal of Advances in Shell Programming. 2024; 11(02):19-27.
How to cite this URL:
Sumit Chandak, Sunil Pipleya, Amit Chandak. Impact of Information Technology Tools and AI on Supply Chain Management of Indian Automobile Industry. Journal of Advances in Shell Programming. 2024; 11(02):19-27. Available from: https://journals.stmjournals.com/joasp/article=2024/view=153031


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Regular Issue Subscription Review Article
Volume 11
Issue 02
Received 14/06/2024
Accepted 24/06/2024
Published 04/07/2024
497

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