Open Access
Sushant Joshi
Kunal Hulbatte
Anupriya Bokade
- Associate Professor Karnatak Law Society’s Institute of Management Education & Research Karnataka India
- Student Karnatak Law Society’s Institute of Management Education & Research Karnataka India
- Student Karnatak Law Society’s Institute of Management Education & Research Karnataka India
Abstract
2020-The start of a New Decade! How excited the world was to welcome new beginnings and dreams. Less did we know that the new decade came with new challenges, and the only dream left was “The dream of existence of Human Race”. An unseen disaster hit the world leaving it in a clueless situation that was not governed by humans but by the virus COVID-19. Strict measures were taken worldwide to stop the spread of the virus. India was one amongst those nations which announced a complete lockdown, for the first time in history, our nation stood still. The industries too halted their processes bringing in huge losses to them, as well as their employees. Wherein many industries found it easier to cut down the salaries, lay off employees, as a measure to recover their losses; a few chose to retain the existing employees and provide them all the help they needed in these tough times. One such company is Positron Engineering Corporation. It is proved that the employees are Positron’s greatest asset. They were provided with medical, food, and financial assistance along with a yearly bonus. Though the company faced problems in production and sales, due to the inadequacy of raw materials, still it managed to be a profit making entity. It is easy to be a leader when things go on well, but much tougher to lead, when things go unpleasant. This COVID situation has been a learning phase for the company, but what ultimately matters is astute business acumen with empathy and compassion at the core of business decision for sustainable competitive advantage. “Hard times reveal true character”, Positron Engineering Corporation charted the path which is out of league and came out with flying colors and hence they are developing Business Continuity Plan to sustain such situations in the future.
Keywords: COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan
[This article belongs to NOLEGEIN Journal of Leadership and Strategic Management(njlsm)]
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NOLEGEIN Journal of Leadership and Strategic Management
| Volume | 4 |
| Issue | 2 |
| Received | October 17, 2021 |
| Accepted | October 22, 2021 |
| Published | January 22, 2023 |