Crafting Consumer Experiences: The Psychology of Retail Interior Design

Year : 2024 | Volume :02 | Issue : 01 | Page : 18-29
By

Kanak Agrawal

Deepti Pande Rana

  1. Student Amity School of Architecture, Amity University Lucknow India
  2. Associate Professor Amity School of Architecture and Planning, Amity University Lucknow India

Abstract

The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer behaviour. Through a meticulous examination of design elements such as color schemes, lighting arrangements, spatial configurations, and sensory stimuli, it unravels the intricate dance between these elements and consumer perceptions, emotions, and decision-making processes within retail environments. A thorough review of existing literature serves as a compass, guiding us through established theories and prior research findings in the domain of retail interior design and consumer behaviour. Employing a mixed-methods approach, this research marries the qualitative with the quantitative, blending insights from both consumers and retail professionals. The research employs a mixed-methods approach, combining qualitative and quantitative methods to gather data from both consumers and retail professionals. Qualitative interviews and observational studies offer rich insights into consumer experiences and preferences, while quantitative surveys provide empirical evidence on the impact of design elements on consumer behaviour. The study examines the role of emotional engagement, brand identity, sensory stimulation, and technological integration in creating engaging and memorable retail experiences.

Keywords: Retail interior design, consumer behavior, psychology, sensory marketing, spatial layout, ambiance, colour psychology, case studies, empirical research, retail experience, customer engagement, brand loyalty, design strategies

[This article belongs to International Journal of Architectural Design and Planning(ijadp)]

How to cite this article: Kanak Agrawal, Deepti Pande Rana. Crafting Consumer Experiences: The Psychology of Retail Interior Design. International Journal of Architectural Design and Planning. 2024; 02(01):18-29.
How to cite this URL: Kanak Agrawal, Deepti Pande Rana. Crafting Consumer Experiences: The Psychology of Retail Interior Design. International Journal of Architectural Design and Planning. 2024; 02(01):18-29. Available from: https://journals.stmjournals.com/ijadp/article=2024/view=148361





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Regular Issue Subscription Original Research
Volume 02
Issue 01
Received February 24, 2024
Accepted March 16, 2024
Published March 26, 2024