Editor in Chief’s Profile

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Name: Dr. Mrinmoy Bhattacharjee

Editor in Chief : NOLEGEIN Journal of Global Marketing

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Affiliation: Alliance School of Business, Karnataka, India

Institutional Profile Link : https://www.alliance.edu.in/faculty/dr-mrinmoy-bhattacharjee

About Me

Associate Professor in Management at Alliance School of Business, Karnataka, India
My expertise are Marketing


Recent Publications

  1. “Market Segmentation in Telecom sector: Its Role and Scope in Cellular Services in India”, The Strategist, Journal of Dept. of Management, Assam University, Vol. 2, No. 2, December, 2011.
  2. “A study of consumer protection in the context of Aizawl, Mizoram”, BANIJYA, The Journal of Commerce, Vol. 5, No. 1, 2012 Issue.
  3. “Customer Satisfaction in Life Insurance: An Empirical Study On Life Insurance Customers In Three Districts Of Barak Valley, Assam”, Pacific Business Review International, Volume 5, Issue 6, December, 2012.
  4. “Perception’ as one of the ‘P’ in services marketing mix: An improvisation of Julian Yudelson work”, Amity Business Review International, Volume 14, No. 1, January- June Issue, 2013.