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Nehal Thakor, Deval Jilariya
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- Ph.D. Scholar, Assistant Professor, Sabarmati University, Ahmedabad, Sabarmati University, Ahmedabad, Gujrat, Gujrat, India, India
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Abstract
nE-Commerce has undergone a tremendous shift in the age of globalization. Most corporate organizations have been using this technology to sell their various products for the past 10 years. For consumers in developing countries like India, online shopping offers a radically different buying experience. One of the tools available for online shopping is the facility. Numerous shoppers are attracted by the substantial discounts and offers made by the online vendors. This study looks at consumer preferences for internet shopping. The information was collected from 268 respondents from the north Gujarat region, who purchased products online using the convenience sampling method. This survey seeks to provide information on the most preferred e-website for product browsing and purchases. The researcher has also looked at the respondents’ demographic data, including their age, gender, yearly income, marital status, and level of education in particular. The study helps pinpoint the crucial factors influencing customers’ purchase choices. To find out what kinds of things customers like to buy online, descriptive analysis is employed.
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Keywords: E-Commerce, Shopping Apps, Consumers attitudes
n[if 424 equals=”Regular Issue”][This article belongs to E-Commerce for Future & Trends(ecft)]
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References
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- Dr. R. Sharma. et. (2014) “understanding E- shopping behavior of Indian Shoppers”, Volume 2, international journal of management and business studies.
- Abhishek, Upsana, Naveen Kumar (2015), “A study of online purchase behavior of customers in India”, ICTACT journal of management studies.
- Nureazer caearslan (2013) “A comparison of customers responses to E-service quality statements: customer encountered Vs not encountered problems”, international journal of business and social science.
- Teo Thompson S.H. (2002), “Attitudes towards online shopping and the Internet”, Behavior and information technology.
- Mohammed T.Nusier, et. al (2013),” Evidence of online shopping”, international review of business research papers. Volume6.Number 5, Nov 2010.
- Dr. Amaravathi et. al. (2015), “Customers preference towards online shopping with special reference to Kochi,” international journal of information research and review.
- Dr. Anushka (2014),” A study on customer preferences and satisfaction towards selected e- websites with special reference to Coimbatore city”, Indian journal of research.
- Dr. shahid Amin, Dr. Keshav Kansara , Feb. 2016: A review paper on E-Commerce, file:///C:/Users/Param/Downloads/FullPaperE-Commerce-Feb.2016%20(1).pdf
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| Volume | 11 | |
| [if 424 equals=”Regular Issue”]Issue[/if 424][if 424 equals=”Special Issue”]Special Issue[/if 424] [if 424 equals=”Conference”][/if 424] | 02 | |
| Received | February 22, 2024 | |
| Accepted | March 2, 2024 | |
| Published | April 8, 2024 |
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