AI and E-Commerce in the Sultanate of Oman and its Prospects
Louay Al Nuaimy, Hazem Migdady, Mahammad Mastan, DOI : 10.37591
[This article belongs to E-Commerce for Future & Trends(ecft)]
Keywords
AI, E-commerce, information and communication technology, digital facilities, booking via the Internet.
Abstract
In line with the Sultanate of Oman’s strategic vision for 2040, there has been a notable surge in prioritizing information and communication technology. Emphasizing the imperative of digital transformation, this vision underscores the necessity for both public and private institutions to continually evolve and enhance their administrative functions and services. Digital transformation extends beyond mere technological integration, presenting a holistic organizational restructuring, encompassing internal operations to public service delivery. A cornerstone initiative in this transformative journey is the Digital Oman project, overseen by the Ministry of Transport, Communications, and Information Technology. This comprehensive approach involves ongoing exploration and implementation of e-governance programs across sectors, such as education, healthcare, and justice. With a strong focus on e-commerce, the Sultanate actively addresses various aspects, including payment systems, technical infrastructure, regulatory compliance, and legal considerations. Despite the burgeoning development of high-quality e-commerce websites by Omani companies, challenges persist, particularly in online payment systems and legal frameworks. This research delves into the prevalent issues obstructing the progress of e-commerce in the Sultanate of Oman. Furthermore, the study proposes strategic solutions, leveraging artificial intelligence to catalyze the successful launch of e-commerce. Aligned with the title & AI and E-Commerce in the Sultanate of Oman and its Prospects, & the research explores the integration of AI to enhance the efficiency and effectiveness of e-commerce platforms, thereby advancing innovation and technology within Oman’s digital landscape.
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