[{“box”:0,”content”:”
n
n
u00a0Chiranjeev Jha,
[/foreach]
nJanuary 9, 2023 at 9:02 am
n
nAbstract
n
Big corporates nowadays see forecasting in a light different from that was seen decades ago. The top- notch strategists came to realize that demand forecasting in and of itself was not particularly helpful for a company. During the surveys they came across many companies that were pretty good at forecasting, but they still struggled with their inventories, fill rates, and costs. The reason they struggled with these problems was not that they were not forecasting well. The reason was because they were not doing a good job of translating their forecasts into good business decisions. Sales and marketing were not communicating well with their supply chain colleagues, and vice versa. Putting in other words, the fact came to the surface that forecasting was not the only thing that companies needed to work on. They also needed to work on those integrating processes that facilitate communication between the demand side of the firm (sales and marketing in a manufacturing context, and merchandising in a retailing context) and the supply side of the firm (the supply chain organization, or logistics, procurement, and operations).
n
Keywords Supply chain, planning, forecasting, corporate, demand, supply
n
n
n
n
n[if 992 equals=”Transformative”]
[/if 992][if 992 not_equal=”Transformative”]
[/if 992] n
nn
n[/if 379]
n
References
n[if 1104 equals=””]n
1. Bernstein Peter L, Silbert Theodore H. Are economic forecasters worth listening to? Harv Bus Rev. September–October 1984:2–8.
2. Chambers, John C., Satinder K. Mullick, and Donald D. Smith. “How to Choose the Right. In: Bowerman, Brown, Robert G. Statistical forecasting for inventory control. New York: McGraw- Hill; 1959.
3. John C Chambers, Satinder K Mullick, Donald D Smith. How to Choose the Right Forecasting Technique, Harvard Business Review. July–August, 1971;49(4):45–74.
4. Schleifer Arthur, Jr. Forecasting with Regression Analysis. Harvard Business School Background Note 894–007, October 1993. (Revised August 1996.)
5. Georgoff David M, Murdick Robert G. Manager’s Guide to Forecasting. Harvard Business Review. January–February 1986: 2–9.
6. Michael Gilliland. Is forecasting a waste of time? Supply Chain Management Review. July/Aug. 2002;6(4):16-23.
7. McClain John O. Restarting a Forecasting System When Demand Suddenly Changes. Journal of Operations Management. October 1981: 53–61:16–23.
8. Kenneth B Kahn. New product forecasting: an applied approach. United Kingdom: M.E. Sharpe; 2006.
nn[/if 1104] [if 1104 not_equal=””]n
- [foreach 1102]n t
- [if 1106 equals=””], [/if 1106][if 1106 not_equal=””], [/if 1106]
n[/foreach]
n[/if 1104]
n[if 1114 equals=”Yes”]n
n[/if 1114]
n
n
n
Journal Menu
Editors Overview
njsclm maintains an Editorial Board of practicing researchers from around the world, to ensure manuscripts are handled by editors who are experts in the field of study.
n
“},{“box”:4,”content”:”
n“},{“box”:1,”content”:”
- By [foreach 286]n
-
n
Chiranjeev Jha
n
[/foreach]
n
- [foreach 286] [if 1175 not_equal=””]n t
- Guest Lecturer and Corporate Trainer,DGM at Tata Motors Ltd.,Jamshedpur, Jharkhand,India
n[/if 1175][/foreach]
n
n
n
Abstract
nBig corporates nowadays see forecasting in a light different from that was seen decades ago. The top- notch strategists came to realize that demand forecasting in and of itself was not particularly helpful for a company. During the surveys they came across many companies that were pretty good at forecasting, but they still struggled with their inventories, fill rates, and costs. The reason they struggled with these problems was not that they were not forecasting well. The reason was because they were not doing a good job of translating their forecasts into good business decisions. Sales and marketing were not communicating well with their supply chain colleagues, and vice versa. Putting in other words, the fact came to the surface that forecasting was not the only thing that companies needed to work on. They also needed to work on those integrating processes that facilitate communication between the demand side of the firm (sales and marketing in a manufacturing context, and merchandising in a retailing context) and the supply side of the firm (the supply chain organization, or logistics, procurement, and operations).n
n
Keywords: Supply chain, planning, forecasting, corporate, demand, supply
n[if 424 equals=”Regular Issue”][This article belongs to NOLEGEIN Journal of Supply Chain and Logistics Management(njsclm)]
n
n
n
n[if 992 equals=”Transformative”]n
Full Text
n
n
nn[/if 992]n[if 992 not_equal=”Transformative”]n
n
n
[/if 992]n[if 379 not_equal=””]
Browse Figures
n
n
[/if 379]n
References
n[if 1104 equals=””]
1. Bernstein Peter L, Silbert Theodore H. Are economic forecasters worth listening to? Harv Bus Rev. September–October 1984:2–8.
2. Chambers, John C., Satinder K. Mullick, and Donald D. Smith. “How to Choose the Right. In: Bowerman, Brown, Robert G. Statistical forecasting for inventory control. New York: McGraw- Hill; 1959.
3. John C Chambers, Satinder K Mullick, Donald D Smith. How to Choose the Right Forecasting Technique, Harvard Business Review. July–August, 1971;49(4):45–74.
4. Schleifer Arthur, Jr. Forecasting with Regression Analysis. Harvard Business School Background Note 894–007, October 1993. (Revised August 1996.)
5. Georgoff David M, Murdick Robert G. Manager’s Guide to Forecasting. Harvard Business Review. January–February 1986: 2–9.
6. Michael Gilliland. Is forecasting a waste of time? Supply Chain Management Review. July/Aug. 2002;6(4):16-23.
7. McClain John O. Restarting a Forecasting System When Demand Suddenly Changes. Journal of Operations Management. October 1981: 53–61:16–23.
8. Kenneth B Kahn. New product forecasting: an applied approach. United Kingdom: M.E. Sharpe; 2006.
n[/if 1104][if 1104 not_equal=””]n
- [foreach 1102]n t
- [if 1106 equals=””], [/if 1106][if 1106 not_equal=””],[/if 1106]
n[/foreach]
n[/if 1104]
n
n[if 1114 equals=”Yes”]n
n[/if 1114]”},{“box”:2,”content”:”
n
n
NOLEGEIN Journal of Supply Chain and Logistics Management
n
n
n
n
n
n
Volume | 4 |
Issue | 1 |
Received | June 21, 2021 |
Accepted | June 29, 2021 |
Published | July 12, 2021 |
n
n
n
n
n
n
n
n
n
n n
n”},{“box”:6,”content”:”“}]