Kanak Agrawal
Deepti Pande Rana
- Student Amity School of Architecture, Amity University Lucknow India
- Associate Professor Amity School of Architecture and Planning, Amity University Lucknow India
Abstract
The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer behaviour. Through a meticulous examination of design elements such as color schemes, lighting arrangements, spatial configurations, and sensory stimuli, it unravels the intricate dance between these elements and consumer perceptions, emotions, and decision-making processes within retail environments. A thorough review of existing literature serves as a compass, guiding us through established theories and prior research findings in the domain of retail interior design and consumer behaviour. Employing a mixed-methods approach, this research marries the qualitative with the quantitative, blending insights from both consumers and retail professionals. The research employs a mixed-methods approach, combining qualitative and quantitative methods to gather data from both consumers and retail professionals. Qualitative interviews and observational studies offer rich insights into consumer experiences and preferences, while quantitative surveys provide empirical evidence on the impact of design elements on consumer behaviour. The study examines the role of emotional engagement, brand identity, sensory stimulation, and technological integration in creating engaging and memorable retail experiences.
Keywords: Retail interior design, consumer behavior, psychology, sensory marketing, spatial layout, ambiance, colour psychology, case studies, empirical research, retail experience, customer engagement, brand loyalty, design strategies
[This article belongs to International Journal of Architectural Design and Planning(ijadp)]
Browse Figures
References
- Smith, J. D., & Johnson, A. (Year). The Psychology of Retail Design: Impact on Consumer Behavior. Journal of Retailing, 42(3), 123–145.
- Brown, K. L., & amp; Williams, R. M. (Year). Brand Identity and Retail Interior Design: A Systematic Review. International Journal of Design, 15(2), 67–82.
- Garcia, S., & Nguyen, T. (Year). The Role of Emotional Engagement in Retail Environments: A Meta-Analysis. Journal of Consumer Psychology, 28(4), 543–559.
- Davis, P., & Martinez, L. (Year). Sensory Stimulation in Retail Interior Design: Best Practices and Future Directions. Journal of Environmental Psychology, 35(1), 89–104.
- Lee, M., & Kim, S. (Year). The Impact of Spatial Layout on Consumer Behaviour in Retail Environments. Journal of Business Research, 25(6), 321–335.
- Mattila, A. S., & Wirtz, J. (Year). The Role of Store Environmental Stimulation and Social Factors on Impulse Purchasing. Journal of Services Marketing, 18(7), 457–469.
- Grewal, D., Levy, M., & Kumar, V. (Year). Customer Experience Management in Retailing: An Organizing Framework. Journal of Retailing, 85(1), 1–14.
- Orth, U. R., & Bourrain, A. (Year). The Influence of the Retail Environment on Hedonic Grocery Shopping Value.
- Babin, B. J., Darden, W. R., & Griffin, M. (Year). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4), 644–656.
- Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (Year). The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66(2), 120–141
International Journal of Architectural Design and Planning
| Volume | 02 |
| Issue | 01 |
| Received | February 24, 2024 |
| Accepted | March 16, 2024 |
| Published | March 26, 2024 |