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Regular Issue  Subscription Review Article Published on :- 05/07/2026
A Critical Review of the Limitations of the Arithmetic Mean and the Robustness of the Median in Statistical Analysis

Harcharandeep Kaur, Nishu Grover
Keywords: Arithmetic mean, descriptive analysis, median, outliers, robust statistics, skewness

21-29
Regular Issue  Subscription Review Article Published on :- 17/07/2026
Consumer Behavior Trends Supporting Green Marketing

Chandana M, Mariya J
Keywords: Green marketing, consumer behavior, environmental awareness, sustainable consumption, green purchase behavior

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