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NOLEGEIN Journal of Consumer Behavior & Market Research Cover

NOLEGEIN Journal of Consumer Behavior & Market Research

E-ISSN: 2581-4400 | Peer-Reviewed Journal (Refereed Journal) | Hybrid Open Access

About the Journal

NOLEGEIN Journal of Consumer Behavior & Market Research [2581-4400(e)] is a peer-reviewed hybrid open-access journal launched in 2018 that provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising.

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Journal Information

Title: NOLEGEIN Journal of Consumer Behavior & Market Research
Abbreviation: njcbmr
Issues Per Year: 2 Issues
E-ISSN: 2581-4400
Publisher: MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd.
DOI: 10.37591/NJCBMR
Starting Year: 2018
Subject: Consumer Behavior & Market Research
Publication Format: Hybrid Open Access
Language: English
Copyright Policy: CC BY-NC-ND
Type: Peer-reviewed Journal (Refereed Journal)

Address:

MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd. A-118, 1st Floor, Sector-63, Noida, U.P. India, Pin - 201301

Editorial Board

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njcbmr maintains an Editorial Board of practicing researchers from around the world, to ensure manuscripts are handled by editors who are experts in the field of study.

Editor in Chief

Editor

Dr. Smita Raj Jain, Professor

Sagar Institute of Research &Technology Excellence Bhopal MP, MADHYA PRADESH, India, 454449

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Latest Articles

Ahead of Print

A Structural Change in Demand for Service due to Income Elasticity: A Macro Analysis

By Ruchi Rathore, Jan-2023 Present condition shows that India has a higher economic growth. When we talk about which factors are responsible for economic growth.

Economic growth, income elasticity, macro analysis, economy, demand

Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint

The online food delivery service has become a very popular service nowadays to the consumers of Bangladesh.

Multicollinearity, Variance, Brand loyalty, Correlation, E-commerce etc.

Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers

It is a fact well documented that the sudden discernible upsurge in the disposable income of the Indian consumers has increased their proclivity towards a more luxurious modus vivendi.

Web Series, American products, product preferences, purchase decisions, Indian consumers

Influence of Blogs: A Study of Young Consumers of J&K

Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011).

Blog, Consumer Attitudes, Purchase Intention, Trust and perceived value