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NOLEGEIN Journal of Consumer Behavior & Market Research

ISSN: 2581-4400

Publisher

Focus and Scope

About the Journal

NOLEGEIN Journal of Consumer Behavior & Market Research [2581-4400(e)] is a peer-reviewed hybrid open-access journal launched in 2018 that provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising.

Focus and Scope

  • Market information:  Disclosure, Earnings guidance, Management forecasts, Aggregate earnings, Macroeconomic news, Credit default swap, Credit risk, Bankruptcy prediction, Volatility, Options, Implied volatility, Information content, Herd behavior, Contagion, Capital mobility, International portfolio diversification, Secondary loan trading, Information asymmetry, Timely loss recognition, Accounting conservatism, Opportunities, Sustainability, Export performance, Market orientation, Empirical link, Futures, Information, Social networks, Sentiment tracking, Stock market, Collective mood, Speculation.

  • Market segmentation: Industrial segmentation, Segmentation, Implementation, Execution, Marketing management, Direct expenditure, Multivariate analysis, CHAID (Chi-square Automatic Interaction Detection) algorithm, Criterion methods, International market segmentation, International marketing, Demand elasticity, Market shaping, Interaction, Markets, Networks, Cluster analysis, Self-organizing feature maps, K-means, Government corruption, Renewable energy technology innovation, Dynamic panel model, Extrinsic attributes, Credence quality, Purchasing motives, Consumer segments, Competition, Mass customization, Choice models, Conjoint analysis, Stated preference, Customer delight, Three-factor theory, Monte Carlo simulation, Lifestyle segmentation.

  • Market trends: Capacitors, Dielectric constant, Dielectric loss, Electrolytic capacitors, Solid electrolytic capacitors, Electric double layer capacitors, Market survey, Emerging markets, Transition, Finance and growth, market efficiency, Commercial refrigeration, Industrial refrigeration, Ice rinks, Growth from melt, Luminescent materials, Radiation detectors, HVDC transmission, HVDC challenges, HVDC outlook, Multi-terminal DC grids, Renewable energy, production system, Innovation in healthcare, Diffusion of innovation, Technology acceptance model, IT uses, IT implementation, Strategic decision-making process, Qualitative research.

  • Marketing effectiveness: Website content, Website informational dimension, Website design dimension, E-trust, E-marketing effectiveness, Global marketing, E-commerce, Electronic commerce, Business-to-business, Alliances, Distribution channels, Social media buzz, Election campaign, Indian politics, Twitter, Reverse marketing, Cocreation, Marketing, Productivity, Efficiency, Effectiveness, Shareholder value, Literature review, Social networking sites, Substance misuse, Marketing performance assessment, Marketing capabilities, Resource-based view of the firm, Complementarities, Employee development, Customer satisfaction, Performance, Ecolabels, Active Labor Market Policy, Program Evaluation, Meta-analysis, Tacit knowledge exchange, Salespeople, Marketing success, Cause-related marketing, Firm-cause fit, Perceptual congruence, Corporate social responsibility.

  • Customer analysis: Employee satisfaction, Customer satisfaction, Service quality, Service-profit chain, Meta-analysis, Supply chain management, Supply chain integration, Customer service performance, Financial performance, Structural equations modeling, Online loyalty, Online retention, Customer loyalty, Knowledge engineering, Data mining, Customer relationship management, Customer analysis, Segmentation, Employee job satisfaction, Employee empowerment, Job facet satisfaction, Services Management, Importance–performance analysis, Perceived quality, Customer behavior, Customer lifetime value, Financial performance, Insurance.

  • Choice modeling: Route choice behavior, choice set generation, discrete choice models, substitution patterns, Social cognitive career theory, Meta-analysis, Structural equation modeling, Self-efficacy, Outcome expectations, Interests, Goals, Supports, Barriers, Random regret minimization, Random utility maximization, Marketing, Developed countries, Discreet choice experiments, Sampling of alternatives, Path size, Commuting, Residential location choice, Multinomial logit model, Latent class multinomial logit model, Machine learning, Decision tree, Random forest, Cultural heritage site, Nonmarket valuation, Mixed logit.

  • Competitor analysis: Importance Performance Analysis (IPA), sustainable development, Data Envelopment Analysis, matrix analysis, economies of scale, Telecommunication, Diffusion, Competition, Demand, Stereoselectivity, Empirical tools, Production efficiency, Product repositioning, Technology-based firms, Business intelligence, Competitive information, Goods and services, Patent, Trademark, Listing, Trading, Stock market, Dominant design, Market commonality, Patent litigation, Resource-based view, SWOT analysis, Importance-Performance Analysis, Customer satisfaction surveys, Decision Support Systems, Strategic Management, Data mining, Artificial Intelligence.

  • Risk analysis: Risk assessment, Risk estimation, Risk-assessment methodologies, Risk-assessment reviewing, Qualitative, Quantitative, Hybrid techniques, Risk perception, risk management, project managers, contractors, Analytical hierarchy process (AHP), Inbound supply risk analysis, Prototype implementation, Industrial hazards, Bayesian networks, Dependability, Maintenance, Reliability, Safety, Design process, Probability, Runout behavior, Vulnerability, Cost performance, Decision Support System, Fuzzy Set Theory, Information systems security, Information security management standards, Information security management, Information security management guidelines, Information security certification.

  • Ethnographic research: Consent, Universities, Ethnography, Higher education, Marketing research, Consumer research, Visual methods, Visual ethnography, Social construction, Study and residence abroad, Pre-sojourn preparation, Intercultural training, Experiential learning, Fieldwork, library planning, Culture-specific interventions, Program development, Mental health, Information management, Action research, autonomy, Organizational ethnography, Case study, Relevance gap, Technological futures, Transdisciplinarity, Engineers, Social scientists, Real-time, Method, Treatment outcome research, Cleaning, Sanitation, Worker Safety, Construction Management, Construction safety research, Mixed methods, Research methods.

  • Product research:  Product-service systems (PSS), Online word-of-mouth, Electronic word-of-mouth, Online consumer reviews, Online feedback mechanisms, Internet marketing, Direction, Website reputation, Search goods, Experience goods, Diffusion, Innovations, New product, Review, Social network, Individual level modeling, Agent-based modeling, Multinational diffusion, Competition, Brand, Network externalities, Takeoff, Saddle, Technology generations, Product Safety, Traceability, Security risk in supply chain, Regulation in supply chain, Product recalls, product life cycle (PLC), Entrepreneurial orientation, Product innovativeness, Product performance, environmental new product development (ENPD), Green marketing, Manufacturing firms.

  • Advertising the research: Consumer Behavior, Mobil Advertising, Comparative advertising, Co-word analysis, Bibliometric analysis, Web of Science, Scopus, Google Scholar, Advertising, Sales Promotions, Brand equity dimensions, Biometric consumer research, Frontal asymmetry, Advertising, Copy testing, Brain waves, Neuromarketing, Advertising value, Flow experience, Smartphone advertising, Purchase intention, Privacy, Online advertising, Targeting, Meta-analysis, Path-analysis, Social networking site, Empathy, Social influence, Viral behavior, Self-reference, Argument quality, Green Design, Green marketing, Consumer involvement, Product involvement, Purchase decision involvement, Advertising involvement, Consumption involvement.

  • The purchase decision and its context: Consumer involvement, Product involvement, Purchase decision involvement, Advertising involvement, Consumption involvement, Source Credibility Theory, Halo Effect, Celebrity endorsement, Social commerce components, Social learning theory, Forums and communities, Ratings and reviews, Social recommendations, Consumer decision-making, Purchase processes, Process modeling, Consumer satisfaction, Maximization tendency, Product knowledge, Marketing, Employer image, Brand equity, Purchase decision process, Post-purchase satisfaction, Product attractiveness cue, Online shopping, Online purchase decision-making processes, Branding, B2B brands, Industrial brand equity, Literature review, Future research, Laddering, Eye-tracking, Peer communication, Online socialization, Social media, Product attitude.

  • Risk perception and risk reduction activities: Cloud computing, Risk management, Empirical results, Small and medium enterprises (SMEs), Swiss-based enterprises, Expertise, Risk perception, Risk reduction behaviors, Wildfire, Risk communication, Mediation models, Hazard experience, Mitigation measures, Logistic regression, disaster risk reduction (DRR), Risk perception attitude framework, Safety management, Visitor safety, Efficacy, Worry, Sensation seeking, data confidentiality, Social conflict, Integrated approach, development organizations, Transport Safety, Change, Relational risk, Performance risk, Alliance structuring.

  • Brand-switching: Retailing, Brand management, Brand equity, Category management, Store loyalty, Brand loyalty, Retail power, Private labels, Network analysis, Regret, Action–inaction, Culture, Group decision-making, Multinational marketing strategies, Behavioral price discrimination, Oligopoly, Price transparency, Competition policy, Generation X, generation Y, consumer behavior, brand preference, brand loyalty, Purchase decisions, contextual factors, empirical study, Sales promotion, Post-promotion brand preference, Meta-analysis.

  • Customer loyalty: Investment, Mobile commerce, Customer satisfaction, Perceived value, Trust, Habit, E-commerce, E-loyalty, Internet retailing, Value co-creation, Behavioral loyalty, Attitudinal loyalty, Co-production, Medical services, Customer value, Service quality, Courier services, Commitment, Satisfaction, Switching barrier, Mobile telecommunication service, E-tailing, Service failure severity, Service recovery justice, Perceived switching costs, Service characteristics, Customer relationships, Hierarchical linear modeling, Meta-analysis, satisfied, dissatisfied, delightful, loyal, frequent buyer.