Editors Overview

ijrrd maintains an Editorial Board of practicing researchers from around the world, to ensure manuscripts are handled by editors who are experts in the field of study.

Open Access
Special Issue

Competitive Strategy Marketing in rural and regional areas

Abstract Submission Deadline : November 30, 2023

Manuscript Submission Deadline : December 25, 2023

Special Issue Description

A competitive strategy is a long-term marketing plan created by businesses to protect their position in the market and obtain a competitive edge. A company’s competitive strategy focuses on how to compete in the industries in which it does business. In other words, competitive strategy refers to the plan for how the company can gain and keep a competitive edge over rivals. When a business operates in a market that is competitive and where customers can choose from multiple similar products, having a competitive strategy is crucial. This tactic aids in the creation of a defensive position within your sector and yields a greater return on investment. In India, the rural sector is home to 70% of the country’s population. The Indian rural market is large, has a sizable customer base, and presents outstanding chances for businesses looking to grow their market. However, compared to urban areas, those who live in rural areas have distinct lives and consumption habits. To accomplish their aims for rural marketing, marketers must conduct extensive research and understand the customer behavior of the rural dwellers. Obstacles to Rural Marketing Lack of Transportation Infrastructure: Businesses often have a manufacturing facility close to an urban region, and goods must be transported to rural areas through railroad or roadways. Many small towns lack railroad connections, and their roads are in terrible condition. Lack of Warehousing Infrastructure: When there are no warehouses, storing goods becomes challenging. Even if they existed, warehouses are not kept up properly. Seasonal Demand: The harvest season, when there is a high demand for goods, is when people in rural areas earn cash. The rest of the year, there is a low demand. Low purchasing power is a natural result of low-income levels.


Marketing plan ,Strategy focuses ,Business operates ,Company’s competitive strategy

Manuscript Submission information

Manuscripts should be submitted online via the manuscript Engine. Once you register on APID, click here to go to the submission form. Manuscripts can be submitted until the deadline.
All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the email address:[email protected] for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a Double-blind peer-review process. A guide for authors and other relevant information for the submission of manuscripts is available on the Instructions for Authors page.

Participating journals: