Kartik Sambhaji More,
- Student, Department of Mechanical Engineering, SSPM college of engineering, Kankavli, Maharashtra, India
Abstract
Online purchase behaviour is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding in the context of e-commerce. This research aims to explore how these factors shape consumer behaviour, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favourable economic conditions encourage online shopping by providing ease of access and financial capability. Conversely, inadequate infrastructure and economic instability can hinder e-commerce growth.
Cultural factors, on the other hand, encompass values, beliefs, traditions, and social norms that vary across different societies. Cultural nuances have a major impact on consumer preferences and purchasing choices. For example, in collectivist cultures, recommendations from family and friends may heavily impact online purchasing decisions, while in individualist cultures, personal preferences and self-research might play a more significant role.
This research employs a mixed-methods approach, combining quantitative surveys to gather broad data on consumer behaviours with qualitative interviews to gain deeper insights into the motivations and attitudes behind these behaviours. By analysing data from diverse geographical regions, the study aims to identify patterns and divergences in online purchase behaviour attributable to environmental and cultural factors.
The findings of this research will offer valuable implications for e-commerce businesses, allowing them to tailor their strategies to better meet the needs and preferences of their target markets. Understanding these factors will enable businesses to optimize their online platforms, marketing strategies, and customer engagement practices, ultimately driving higher customer satisfaction and loyalty in the global online marketplace.
Keywords: Cultural diversity, Environmental factors, E-commerce, Purchasing behavior, Traditional markets, Cultural norms, Consumer engagement
[This article belongs to Journal of Communication Engineering & Systems (joces)]
Kartik Sambhaji More. Understanding of Environmental and Cultural Factors Affecting Online Purchase Behaviour. Journal of Communication Engineering & Systems. 2024; 14(03):-.
Kartik Sambhaji More. Understanding of Environmental and Cultural Factors Affecting Online Purchase Behaviour. Journal of Communication Engineering & Systems. 2024; 14(03):-. Available from: https://journals.stmjournals.com/joces/article=2024/view=171866
Fetching IP address…
References
- Ansari ZA. Socio cultural influences on online shopping behaviour. Journal of Business and Retail Management Research. 2018;13(2):255-263.
- Lacka E, Chan HK, Yip N. Does change of cultural environment change attitudes toward e-commerce? New research method investigating the effect of culture on e-commerce acceptance. International Journal of e-Education, e-Business, e-Management and e-Learning. 2014 Apr 1;4(2):116-119.
- Bishnoi S, Mittal A. Consumer behaviour towards online shopping: A study of Delhi and Faridabad (India). South Asian Journal of Marketing & Management Research. 2017;7(7):28-41.
- Lingam YK. The role of Artificial Intelligence (AI) in making accurate stock decisions in E-commerce industry. Int. J. Adv. Res. Ideas Innov. Technol. 2018;4(3):2281-6.
- Kikuchi T, Takano T, Yamaguchi A, Ikeda A, Abe I. Haptic interface with twin-driven MR fluid actuator for teleoperation endoscopic surgery system. InActuators 2021 Sep 23 (Vol. 10, No. 10, p. 245). MDPI.
- Wang Y. Research on e-commerce platform of online shopping consumers. In2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) 2021 Dec 15 (pp. 3031-3035). Atlantis Press.
- Alhammad, M., Gulliver, S. , Wiafe, I. and Nakata, K. (2013) Culture, cognition and e-commerce behavior. In: 14th International Conference on Informatics and Semiotics in Organisation (ICISO), 25 -27 Mar 2013, Stockholm, Sweden, pp. 113-119.
- Zimu F. Exploring the impact of cultural factors on consumer behavior in E-commerce: A cross-cultural analysis. Journal of Digitainability, Realism & Mastery (DREAM). 2023 Mar 31;2(03):31-6.
- Yue H. Research on e-commerce data standard system in the era of digital economy from the perspective of organizational psychology. Frontiers in Psychology. 2022 May 4;13:900698.
- Liu X, Ahmad SF, Anser MK, Ke J, Irshad M, Ul-Haq J, Abbas S. Cyber security threats: A never-ending challenge for e-commerce. Frontiers in psychology. 2022 Oct 19;13:927398.
Journal of Communication Engineering & Systems
| Volume | 14 |
| Issue | 03 |
| Received | June 29, 2024 |
| Accepted | August 7, 2024 |
| Published | September 12, 2024 |