E-Commerce for Future & Trends

E-Commerce for Future & Trends E-Commerce for Future & Trends (ECFT) is a peer-reviewed hybrid open-access journal launched in 2014 that includes the use of the internet, smartphones, and creates confidence among people to use their credit cards online as e-commerce grows exponentially. E-commerce is here to stay, and everyone must adapt to become smarter online as buyers and sellers, applying the same fundamental principles of real-world business to the digital environment.

• E-commerce business models and strategy: business-to-consumer, business-to-business, and consumer-to-consumer models, platform and marketplace strategy, omnichannel and direct-to-consumer approaches, subscription and recurring revenue models, competitive dynamics in digital markets, and digital transformation of established retailers.
• Consumer behaviour and online decision making: purchase intention and conversion drivers, search and product evaluation behaviour, stimulus–organism–response and related behavioural frameworks, cart abandonment and return behaviour, review and rating influence, and cross-cultural differences in online buying.
• Trust, privacy, and security in digital commerce: trust formation and institution-based trust, assurance seals and third-party verification, perceived risk and risk mitigation, data protection and consent practice, fraud detection and prevention, and security frameworks for online marketplaces.
• Digital marketing and personalisation: recommendation systems and behavioural targeting, search and marketplace advertising, conversion rate optimisation and experimentation, customer segmentation and lifetime value modelling, marketing automation, and ethical boundaries of personalisation.
• Social commerce and community-driven retail: social platform commerce integration, influencer and creator-led selling, user-generated content and electronic word of mouth, live commerce and shoppable media, social proof mechanisms, and community and group buying models.
• Mobile commerce and digital payments: mobile-first commerce design, application-based commerce ecosystems, mobile wallets and contactless payment, payment gateway architecture and interoperability, buy-now-pay-later and credit models, and financial inclusion through digital payment infrastructure.
• FinTech and decentralised commerce: blockchain applications in transaction integrity and provenance, smart contracts for commercial agreements, decentralised finance and its commercial implications, digital currencies and tokenised assets, and regulatory treatment of emerging payment instruments.
• Data analytics and artificial intelligence in commerce: clickstream and behavioural data analysis, predictive analytics for demand and churn, e-commerce data warehousing and integration architecture, machine learning for pricing and assortment, conversational commerce and AI agents, and evaluation of algorithmic decision systems in retail.
• Supply chain and fulfilment: order fulfilment and last-mile delivery models, real-time supply chain visibility and monitoring, demand forecasting and inventory optimisation, vendor-managed inventory and supply chain coordination, warehouse automation and RFID-enabled systems, and reverse logistics and returns management.
• Enterprise systems and interoperability: electronic data interchange and document standardisation, enterprise resource planning integration, API-based commerce architecture, business process modelling and re-engineering for digital operations, and integration across heterogeneous commercial systems.
• Cross-border and regulatory dimensions: international trade facilitation and customs digitalisation, cross-border payment and taxation, comparative regulatory frameworks, consumer protection law in digital markets, platform liability and competition policy, and compliance in multi-jurisdiction operations.
• Sustainable and circular commerce: environmental impact of fulfilment and packaging, green supply chain design, resale, rental, and refurbishment models, carbon accounting for digital commerce, and consumer response to sustainability claims.
• Immersive and emerging retail technologies: augmented and virtual reality in product presentation, virtual storefronts and marketplaces, digital twins of products and stores, voice and ambient commerce interfaces, and Internet of Things applications in smart retail environments.