N. Mahesh,
Abhijeet Salunkhe,
Nidhi Maurya,
- Professor & Head, Department of Master of Management Studies, A. C. Patil College of Engineering, Navi Mumbai, Maharashtra, India
- Assistant Professor, Department of Master of Management Studies, A. C. Patil College of Engineering, Navi Mumbai, Maharashtra, India
- Student, Bachelor’s in Management Studies, A. C. Patil College of Engineering, Navi Mumbai, Maharashtra, India
Abstract
India is well on its way to becoming a cashless nation with the launch of the Unified Payment Interface (UPI). The new payment system enables your smartphone to function as a virtual debit card. UPI-based payment apps have notably influenced consumer behaviour, especially among the tech-savvy Generation Z, as the digital landscape continues to evolve. In Navi Mumbai, UPI was designed to offer users efficiency, widespread accessibility, transparency, and constant convenience. India’s Gen Z population, this study explores the complex interaction between UPI-based payment apps. This study is based on the fundamental concept and has done some inductive research by collecting small samples from this generation. This study shows the awareness level of this generation and also states traditional economic behavior to modern economic behavior. A behavioral analysis on preference for digital Payment systems with special reference to UPI including, why it is Easy to transact with secured and safe transactions. Also stating the cyber security issues. This study also investigates consumer attitude towards spending habits through digital payment where advantage and disadvantage are being studies. This paper focuses on Generation Z spending habit in Navi Mumbai where the primary data has been collected and secondary data was referred through articles and journals.
Keywords: Generation Z, Digital payment, UPI payment, Cyber security, Banking Cards,
[This article belongs to E-Commerce for Future & Trends (ecft)]
N. Mahesh, Abhijeet Salunkhe, Nidhi Maurya. A Study on Behavioral Economic Analysis among GenZ in Navi Mumbai: Reference to UPI. E-Commerce for Future & Trends. 2024; 11(03):-.
N. Mahesh, Abhijeet Salunkhe, Nidhi Maurya. A Study on Behavioral Economic Analysis among GenZ in Navi Mumbai: Reference to UPI. E-Commerce for Future & Trends. 2024; 11(03):-. Available from: https://journals.stmjournals.com/ecft/article=2024/view=177252
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E-Commerce for Future & Trends
| Volume | 11 |
| Issue | 03 |
| Received | 28/06/2024 |
| Accepted | 20/09/2024 |
| Published | 07/10/2024 |