In the dynamic world of advertising and brand management, staying ahead of the curve is crucial. Researchers and practitioners alike are constantly seeking reputable platforms to publish their groundbreaking work. Enter the NOLEGEIN Journal of Advertising and Brand Management (NJABM), an esteemed journal that offers a robust platform for discussing the latest trends and issues in promotional research and management.
Why Choose NJABM?
1. High Impact Factor NJABM boasts a significant impact factor of 5.947 as of 2022, reflecting its influence and the quality of research it publishes. This makes it a desirable venue for researchers aiming to make a substantial impact in the field of advertising research and brand management.
2. Comprehensive Scope The journal covers a broad spectrum of topics, including advertising research, brand management, promotional strategies, and marketing communication. Whether your research focuses on consumer behavior, digital marketing, or brand equity, NJABM provides an inclusive platform for a diverse array of studies.
3. Peer-Reviewed and Indexed NJABM is a peer-reviewed journal, ensuring the highest standards of academic rigor. It is indexed in several prestigious databases, including Google Scholar, SCILIT, and Index Copernicus. This enhances the visibility and accessibility of your research, ensuring it reaches a wide audience.
4. Hybrid Open Access As a hybrid open-access journal, NJABM offers the flexibility of both subscription-based and open-access publishing. This model ensures that your work can be accessible to a global audience, increasing its impact and reach.
5. Biannual Publication The journal publishes two issues per year, in January-June and July-December. This biannual schedule ensures timely dissemination of research findings and keeps readers updated with the latest developments in the field.
Submission Process Submitting your manuscript to NJABM is straightforward. The journal accepts various types of manuscripts, including original research articles, review articles, case studies, and conceptual papers. Detailed submission guidelines can be found here.
Get Involved NJABM not only welcomes manuscript submissions but also invites experts to join its editorial and reviewer boards. This is an excellent opportunity for professionals to contribute to the academic community and stay engaged with the latest research.
Conclusion For researchers in advertising and brand management, the NOLEGEIN Journal of Advertising and Brand Management stands out as a premier platform. Its high impact factor, comprehensive scope, and rigorous peer-review process make it an ideal choice for publishing your work. Enhance your research visibility and contribute to the field by submitting your manuscript to NJABM today.
Industry Information and References
- Market Data: The global advertising market size was valued at USD 620.6 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030.
- Career Opportunities: Roles in advertising research and brand management include Marketing Manager, Brand Strategist, Advertising Analyst, and Digital Marketing Specialist.
- Companies and Institutions: Leading firms like Ogilvy, BBDO, and institutions such as the American Marketing Association often reference high-quality research published in reputable journals like NJABM.
References
| Journal Title | Website URL | Journal Features | Focus & Scope | Author Guidelines | Manuscript Submission |
| NOLEGEIN Journal of Advertising and Brand Management | njabm | High impact factor, Biannual publication, Hybrid open access | Focus & Scope | Guidelines | Submit Manuscript |
Explore the NOLEGEIN Journal of Advertising and Brand Management and take your research to new heights.